This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Marketing Survival Tips Post AI & Social (485)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Evolving Media Landscape

This chapter examines the shift from traditional media to social media as the primary news source for Americans. It discusses the challenges brands face in reaching younger audiences and the growing influence of podcasts, alongside the rise of AI tools in news consumption. The conversation highlights new strategies for content creators and brands to expand their digital footprint in a fragmented media environment.

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