This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)

Aug 1, 2025

Explore the transformative journey of improving mental and physical health inspired by classic self-help principles. Discover how simple lifestyle changes can boost clarity and productivity, while positive thinking and goal-setting techniques set the stage for success. Learn about the power of mini sabbaticals for rejuvenation, and delve into the need for innovative content marketing strategies in an evolving landscape. This episode highlights the balance between personal well-being and professional growth.

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ANECDOTE

Joe's Health Transformation Journey

Joe Pulizzi shared his personal struggle with feeling sluggish and foggy before making health changes.
His family's history of Alzheimer’s motivated him to improve his brain and body health for longevity.

ADVICE

Manage Digital Distraction

Audit your digital consumption and mark what to keep, cut, or replace to reduce distraction.
Delete anxiety-inducing apps, create before consuming content, and try phone-free days to protect your mind.

ADVICE

Brain-Boosting Health Habits

Cut out refined sugar and limit processed carbs to reduce brain inflammation and increase clarity.
Practice time-based eating (fasting) and eat whole foods with minimal ingredients for better brain health.

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This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today’s episode is something a little different.

In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included.

Joe's new book, Burn the Playbook, is his answer to what Think and Grow Rich would look like today. It's not just about financial wealth...it's about freedom. Mental freedom. Physical health. Time freedom. It’s the book Joe wanted his kids to have…the book that they could share with their kids about living a life of purpose.

This episode of This Old Marketing is about how to build a platform strong enough to carry the weight of your dreams.

Six months ago, Joe was 20 pounds heavier. He felt foggy, sluggish, reactive. He was still productive, sure...but didn’t feel sharp. He didn’t feel like he was operating at his best. And he decided that wasn’t okay anymore.

Many of you know this, but Joe's family has a history of Alzheimer’s as well. He always thought he was relegated to this fate and there was nothing he could do. Joe's since found there are many things he can do to build a better brain (if you will), so that he can live a better life and be around, in all forms, for his kids and their kids, in addition to living a life of freedom (which we’ll discuss).

So he made some changes. Not radical ones. Just simple, consistent ones. And Joe wants to share them with you—not as a health expert, but as a creator who realized that if your body and brain break down, your business doesn’t stand a chance.

Let’s get into it.

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This week's links:

Americans Check Phone 144 Times Per Day

The Cost of Multitasking

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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