

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Top mentioned books
 Here are the most frequently recommended books on the This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose: 
 #1  Mentioned in 9 episodes 
Burn the Playbook
 #2  Mentioned in 4 episodes 
Valuable Friction
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 #3  Mentioned in 3 episodes 
Content Inc.
 How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses 

 #4  Mentioned in 2 episodes 
Think and Grow Rich

 #5  Mentioned in 1 episodes 
Farewell to Arms

 #6  Mentioned in 1 episodes 
The AI-Driven Leader
 #7  Mentioned in 1 episodes 
The Cluetrain Manifesto
 Markets of Conversations 

 #8  Mentioned in 1 episodes 
The Sound and the Fury

 #9  Mentioned in 1 episodes 
The Creative Act
 A Way of Being 

 #10  Mentioned in 1 episodes 
War and Peace

 #11  Mentioned in 1 episodes 
Epic Content Marketing
 How to Tell a Different Story 

 #12  Mentioned in 1 episodes 
The 7 Habits of Highly Effective People

 #13  Mentioned in 1 episodes 
Sponsor Magnet
 How to attract, price, and execute your dream brand partnerships 
 #14  Mentioned in 1 episodes 
Against the Rules with Michael Lewis
 Exploring Trust and Fairness in American Life 

 #15  Mentioned in 1 episodes 
Rich Dad Poor Dad
 What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not 

 #16  Mentioned in 1 episodes 
Stand the F*ck Out

 #17  Mentioned in 1 episodes 
Too big to fail
 The Inside Story of How Wall Street and Washington Fought to Save the Financial System---and Themselves 

 #18  Mentioned in 1 episodes 
Outlive
 The Science and Art of Longevity 
 #19  Mentioned in 1 episodes 
Killing Marketing
 How Marketing Became Too Important to Be Left to the Marketing Department 

 #20  Mentioned in 1 episodes 

















