

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Top mentioned books
Here are the most frequently recommended books on the This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose podcast:

#1 Mentioned in 3 episodes
Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
#2 Mentioned in 2 episodes
Burn the Playbook

#3 Mentioned in 1 episodes
Farewell to Arms

#4 Mentioned in 1 episodes
The Sound and the Fury

#5 Mentioned in 1 episodes
The Creative Act
A Way of Being

#6 Mentioned in 1 episodes
Epic Content Marketing
How to Tell a Different Story

#7 Mentioned in 1 episodes
The 7 Habits of Highly Effective People

#8 Mentioned in 1 episodes
Think and Grow Rich

#9 Mentioned in 1 episodes
Sponsor Magnet
How to attract, price, and execute your dream brand partnerships
#10 Mentioned in 1 episodes
Against the Rules with Michael Lewis
Exploring Trust and Fairness in American Life

#11 Mentioned in 1 episodes
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not

#12 Mentioned in 1 episodes
Stand the F*ck Out

#13 Mentioned in 1 episodes
Too big to fail
The Inside Story of How Wall Street and Washington Fought to Save the Financial System---and Themselves
#14 Mentioned in 1 episodes
Killing Marketing
How Marketing Became Too Important to Be Left to the Marketing Department

#15 Mentioned in 1 episodes