Epic Content Marketing

This fully revised and updated edition of Epic Content Marketing walks marketers through the process of creating stories that inform, entertain, and compel customers to act.

It covers the newest content marketing methods and tools, including Web3, the creator economy, and the use of NFTs and discord servers.

The book provides practical advice on content models, team structure, community building, and making data-driven decisions to optimize content performance.

It includes case studies from leading corporations like John Deere, LEGO, and Coca-Cola to illustrate successful content marketing implementations.