Contractor Evolution 213. A New Era: Benji Reflects on Content Marketing and More - Benji Carlson
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Apr 23, 2025 A significant turnover marks the beginning of a new era as the longtime host passes the torch. The discussion dives into the evolution of content marketing, emphasizing its impact on the contracting industry. Listeners can learn about building authentic connections with audiences and leveraging unique job site experiences for brand visibility. The importance of addressing buyer pain points is highlighted, alongside the ideal balance of valuable versus promotional content in marketing strategies. Reflecting on over 200 podcasts, the hosts express gratitude for their audience's support.
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Listener Praise Changed Benji
- Benji recalls meeting a listener at a PCA event who specifically praised his videos and shared how they helped him.
- This moment transformed Benji's perspective on content impact, making the effort feel truly rewarding.
Use Job Site Content Easily
- Contractors have abundant real-life content opportunities on job sites readily captured on simple devices like smartphones.
- Use this raw material creatively through videos, captions, and social posts to effectively build your content.
Buyers 80% Complete Before Contact
- Buyers complete about 80% of their purchasing journey through content before contacting a business.
- Providing superior free content can influence buyers long before any direct interaction.
