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213. A New Era: Benji Reflects on Content Marketing and More - Benji Carlson

Contractor Evolution

CHAPTER

Balancing Value and Promotion in Content Marketing

This chapter explores the essential balance between delivering valuable content and achieving a return on investment in content marketing. It emphasizes the importance of providing 90% helpful content to 10% promotional messaging while addressing the need for authenticity, sustainability, and overcoming initial challenges in content creation.

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