Rich Brooks

Rich Brooks, president of Flight New Media and founder of the Agents of Change, dives into the art of LinkedIn for B2B marketers. He reveals how to cultivate relationships rather than resort to pushy tactics. Rich stresses the importance of optimizing your profile, building a network, and the concept of consent-based selling—engaging before selling. He shares insights on using video content and the Social Selling Index to elevate visibility and trust. This approach transforms networking from a transactional ordeal into a meaningful connection process.