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Practical AI Workflows

9 snips
Jan 7, 2025
Guest
Rich Brooks
Rich Brooks, founder of Flyte New Media and a recognized speaker on digital marketing, shares his insights on integrating AI into marketing workflows. He discusses crafting AI-powered content while preserving creativity and brand voice. Rich offers practical advice on optimizing landing pages for better conversion rates and the importance of balancing AI tools with human intuition. He also highlights leveraging AI for keyword research and SEO strategies, making the conversation a must-listen for anyone looking to enhance their marketing efforts.
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ADVICE

Train AI With Buyer Personas And Brand Voice

  • Create buyer personas and train ChatGPT with your writing samples to keep brand voice consistent.
  • Use specialized GPTs for email, social, and blog styles to get targeted outputs.
ANECDOTE

When AI Overuses Your Personal Style

  • Rich used AI to write a Google Tag Manager article and trained it to mimic his voice.
  • The team found excessive metaphors and the post became one of their least successful articles.
ADVICE

Use AI To Build Frameworks And Find Fresh Angles

  • Ask ChatGPT to build a content framework and suggest overlooked angles before you start writing.
  • Use prompts that surface controversial or under-covered beliefs to find unique SEO angles.
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