Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers cover image

Practical AI Workflows

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

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Intro

This chapter explores the evolving landscape of website traffic, particularly the decrease in informational query traffic and the rising importance of sales and service page optimization. It emphasizes the need for businesses to adapt their online marketing strategies to align with shifting user behaviors focused on finding solutions rather than just information.

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