Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Ever wanted to peek behind the curtain and see how creators really use AI day to day? In this special AMA edition, co-hosts Conor Brown and Jeff Sieh answer community questions about the tools, workflows, and smart shortcuts they use to create more content, faster—and with a lot less stress.From writing scripts and planning podcast segments to generating thumbnails and training AI on your brand voice, this episode is packed with practical tips and creative ways to streamline your process. Conor shares how he uses AI to brainstorm with clients and create podcast rundowns, while Jeff explains how AI helps him edit video clips, generate talking head B-roll, and even come up with better YouTube titles.It’s a candid, creator-to-creator conversation full of real use cases, honest insights, and a few laughs along the way. If you’ve ever felt overwhelmed by all the AI options out there, this episode will help you cut through the noise and find what actually works.Key Points:How to use AI for podcast planning, ideation, and summarizing interviewsWhy it’s important to keep your voice and perspective—even when using AITools we love: Magai, ChatGPT, OpusClip, Midjourney, Descript, and moreWhat we think about AI-generated scripts versus AI-assisted creativityUsing AI to batch YouTube titles and brainstorm thumbnail ideasHow to build a prompt library so you’re not starting from scratch every timeThe most underrated use of AI: saving time on the boring stuff so you can focus on what you loveResources:Conor's Vacation KingdomsMagai (affiliate)Descript (affiliate)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch.Phil shares his practical framework for using AI in ways that actually make sense for your business, starting with tracking your time and identifying the tasks you should keep, delegate, or automate. He also walks us through how to train AI to sound like you, how he uses ChatGPT and Adobe Acrobat’s AI tools in real client workflows, and why embracing AI doesn’t mean sacrificing human connection, it means amplifying what makes you unique.We cover everything from chatbots to creative automation, ad management to brand voice, with real examples from Phil’s own work as a creator and consultant. If you want to work smarter, not harder, this episode is packed with takeaways to help you get started or go further with AI.Key Points:A simple framework to decide what to keep, delegate, or automate using AI How to track your working time and use that data to build efficient systems Why brand voice matters more than ever in the age of AI, and how to train your LLM to use yours How Phil uses “don’t take action yet” to structure better ChatGPT conversations The difference between AI assistants and agentic AI (and why it matters for customer service) Tools for smarter advertising, including Otis and Magai, and what to know about data security Why branding is evolving, but your personality still sets you apart Resources:Phil Pallen’s Website – philpallen.coBook: AI for Small Business – (affiliate link) Available on AmazonFollow Phil on YouTube & Instagram – @philpallenExplore Phil’s Recommended Tools – philpallen.co/tools----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion.Brooke, CEO of B Squared Media and author of Conversations That Connect, explains how our brains are wired for feel-good interactions, and why your social content needs to do more than inform; it needs to spark connection. We explore the shift from content-first to conversation-first strategy, how brands can train their own “Brooke Bot,” and what real customer listening looks like in action.From the psychology of music and memes to turning “lurkers” into loyalists, this episode is full of actionable ways to measure engagement differently, boost your return on conversation, and keep your audience coming back for more.Key Points:Why content is just the vehicle—the destination is emotionWhat dopamine has to do with engagement, and how to trigger itHow to use Brooke’s 3E Filter: Education, Entertainment, and EmpathyWhy your social care strategy matters more than likes and sharesHow to use social listening and dark mentions to drive salesWhy you should build community around your “Nicks” (aka your superfans)How Brooke is using AI to personalize customer journeys and build smarter engagement scoresResources:Brooke Sellas’ Website – brookesellas.comB Squared Media – bsquared.mediaBook: Conversations That Connect –(affiliate link) Available on AmazonSocial Media CX Podcast – Listen here----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold traffic into loyal buyers.We unpack what makes tiny offers different from traditional tripwires, how to structure bonuses to overcome buyer objections, and how to build a profitable funnel—even with rising ad costs. Allie also discusses how AI tools are helping entrepreneurs brainstorm, build, and optimize these offers faster than ever before.Whether you’re looking to grow your list, cover ad spend, or build a scalable product that sells itself, this episode is packed with practical tips and proven strategies you can start using today.Key Points:What makes a Tiny Offer® different from traditional low-ticket funnelsHow to structure your bonuses to address objections and increase perceived valueThe psychology behind buyer behavior—and how to tap into itWhy specificity wins over trying to teach “everything” in your first productTips for optimizing ads and landing pages with data (and a little help from AI)How Tiny Offers can drive direct sales, memberships, or higher-ticket programsResources:Allie Bjerk’s Website – alliebjerk.comFollow Allie on Instagram – @alliebjerk----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, shares insights on building thriving online communities. He emphasizes leading with connection over content, revealing why smaller groups are more effective. Vincent discusses the critical mindset shifts for sustainable membership success and introduces his unique 'stadium model' for income streams. He also critiques traditional networking and details his innovative Unconference event, focused on fostering authentic relationships rather than mere content delivery.

Join Mike Allton, an AI consultant, podcast host, and content expert, as he unpacks the transformative power of AI for creators and marketers. Learn how to build your own "AI work buddy" and explore the crucial differences between AI assistants and agents. Mike shares practical strategies for customizing AI tools to fit your brand's voice while enhancing efficiency in tasks like podcast prep and content creation. He also discusses the future of AI in business and how it can scale your skills without diminishing them.

Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity.With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the wrong goal. We talk about working in seasons, managing energy (not just time), and why brutal prioritization may be the most valuable skill you can build. Whether you’re juggling a business, creative projects, family life—or all three—this episode offers smart, sustainable strategies that help you thrive without burning out.If you’ve ever felt like you’re checking boxes but not making progress, or if you’ve bounced between systems that never quite fit, this conversation will help you reset.Key Points:Why real productivity isn’t about doing more—it’s about doing what mattersHow to identify your chronotype and build a system around your natural energyThe difference between time management and energy managementWhy habits aren’t the whole answer (and how seasons change your approach)How to avoid burnout when juggling multiple roles and responsibilitiesWhat Erik has learned from 13 years of productivity conversationsThe case for triaging your to-do list like an ER doctorResources:Erik Fisher’s Podcast – Beyond the To-Do ListThe Power of When Quiz – thepowerofwhenquiz.comRecommended Books:Essentialism by Greg McKeownThe Power of When by Dr. Michael BreusFree to Focus by Michael Hyatt----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer.Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We cover his favorite tools, how to get started with automation (even if you’re not techy), and the key mindset shift that makes delegation actually work.From streamlining content production to landing consistent sponsorships, Joe shows how automation isn’t about cutting corners—it’s about clearing space so you can show up as your best self in business and life.Key Points:The first system every solopreneur should set up to reclaim timeWhy automation and delegation are better togetherJoe’s favorite automation tools (and why he prefers Make over Zapier)Using Notion, Todoist, and Apple Notes to capture ideas and get things doneHow to automate podcast workflows from booking to publishingThe surprising benefits of on-demand coaching (and how he delivers it)Balancing automation with authentic engagement in a world full of AI noiseResources:40+ Automation Templates – casabona.org/automationOn-Demand Coaching with Joe – casabona.org/unstuckStreamline Solopreneur Podcast – casabona.org/podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Trying to make sense of your money as a creator? You’re not alone and don’t have to figure it all out alone. In this episode, we’re joined by Ralph Estep Jr., financial expert and host of the Ask Ralph podcast, to talk about everything from taxes to entity formation to long-term planning for content creators.Ralph breaks down the biggest financial mistakes creators make (like ignoring self-employment tax or commingling accounts), and shares straightforward strategies for staying compliant, reducing your tax burden, and setting yourself up for long-term success. We also talk about what tools make the most sense, when to consider forming an LLC or S corp, and how to separate your business and personal finances, without the headache.Whether you’re just starting your side hustle or already turning a profit, this episode gives you the clarity and confidence to take control of your money and treat your creator business like a real business.Key Points:The difference between tax avoidance and tax evasion (and why one is totally legal)Understanding self-employment tax and how to prepare for it Why quarterly tax payments matter—and what happens if you skip them How to handle affiliate income, free products, and monetizing reviews Commonly missed deductions creators should track (think gear, software, events, and more) Why every creator should consider forming an LLC or S corp—sooner than you think The importance of building an emergency fund and saving for retirement What to look for in a tax professional who truly understands the creator economy Resources:Ralph Estep Jr.’s Website – AskRalph.comThe Ask Ralph Podcast – Daily episodes at AskRalphPodcast.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn’t) when it comes to personal branding, content creation, and meaningful networking on LinkedIn.Cassie shares her step-by-step tips for optimizing your profile, crafting a headline that attracts the right people, and building trust without oversharing. Whether you’re looking for new clients, networking opportunities, or a job, this conversation breaks down the strategies that help LinkedIn work for you—without feeling cringey or overwhelming.From dealing with imposter syndrome to writing posts that actually get engagement, Cassie offers practical, clear advice to help you show up with confidence and build a presence people want to follow.Key Points:What to include (and avoid) in your LinkedIn profile and headlineHow to balance professionalism with personality in your postsThe do’s and don’ts of connecting and networking on LinkedInContent strategies that build credibility and spark real engagementTips for job seekers: how to show up without oversharingUsing the PIE Framework (Performance, Image, Exposure) to build authorityCassie’s favorite ways to generate story-driven content that resonatesResources:Cassie Tucker on LinkedIn – www.linkedin.com/in/cassaundrapalmer/Marketing Happy Hour Podcast – marketinghappyhr.comWant Cassie’s LinkedIn Post Prompts? Send her a message on LinkedIn and she’ll share it with you!----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.