Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

What does it really take to deliver confident, polished live video that connects? Whether you’re presenting in Zoom, hosting a live stream, or recording for your course or business, your digital stage matters more than ever. In this episode, we sit down with Alec Johnson of Take One Tech and the Digital Stage Academy to talk about delivering value with clarity, confidence, and connection—without the overwhelm.Alec shares how he went from struggling to create a single course video to building an entire business around “one-take” live production. We explore the difference between live streaming and live-to-tape content, the tools he recommends for boosting presence and polish, and why using Ecamm and presentation software together is a game-changer.If you want to elevate your online presence without spending hours in post-production, this conversation is packed with practical advice to help you show up like a pro.Key Points:The difference between live video, live-to-tape, and live productionHow to build confidence on camera—even if you feel awkward or unpolishedWhy digital stage presence is your modern-day business suitHow to keep live video engaging without relying on post-editingTools and strategies for running smooth virtual presentations and Zoom callsWhy Ecamm and Keynote or PowerPoint make the ultimate pairingBuilding muscle memory and removing friction from content creationResources:Alec Johnson’s Website – takeonetech.ioFree Ecamm Live MasterclassDigital Stage Summit – digitalstagesummit.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Is YouTube the future of podcasting? In this episode, we’re joined by Shannon Hernandez—radio personality, podcast strategist, and host of The Podcast Therapist—to break down everything you need to know about YouTube’s role in the evolving podcasting landscape.We explore what makes a podcast on YouTube “official,” the difference between uploading via RSS vs. going native, and how YouTube’s search tools and visual features give creators a powerful way to boost discoverability. Shannon shares insights from YouTube’s own podcasting team, offering a behind-the-scenes look at how creators can leverage playlists, end screens, thumbnails, and titles to extend their reach and grow their audience.From audio purists to brand-new creators, if you’re wondering whether to bring your show to YouTube—or how to do it the right way—this episode lays out the strategy, tools, and mindset needed to make it work.Key Points:The difference between a YouTube video and an official YouTube PodcastWhy uploading native video beats pulling in RSS feedsHow playlists, titles, and timestamps affect discoverabilityCommon optimization mistakes podcasters make on YouTubeHow to think through your podcast’s core objective before going all-in on videoTips for repurposing audio and building workflows that promote sustainablyResources:The Podcast TherapistShannon Hernandez on YouTube----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

What does it actually take to stay consistent and build momentum as a content creator? In this episode, we’re joined by Doc Rock and Marilou Mandl, co-hosts of Creators Unstuck, to break down the real mindset shifts and systems creators need to succeed in today’s fast-moving digital world.Doc and Marilou share how small shifts in thinking—like embracing imperfection, blocking your time, and ditching outdated ideas about “balance”—can lead to big progress. They walk through the exact frameworks they use to stay accountable, how to move from overthinking to taking action, and why recording live content is a secret weapon for visibility and growth.Whether you’re a small business owner, aspiring influencer, or a creative just trying to get your content flow back, this episode is packed with practical advice and a lot of real talk (and a little tough love).If you’re ready to get unstuck and start creating with clarity and consistency, you don’t want to miss this one.Key Points:Why perfectionism is just procrastination in disguiseThe “Block it, Lock it, Rock it” system for consistent content creationHow to use live recording for better SEO and faster workflowWhat traditional media taught them—and what today’s creators must do differentlyHow building in public strengthens community and content momentumPractical tools they use (and what creators should stop over-relying on)Resources:Creators Unstuck YouTube Channel – youtube.com/@creatorsunstuckVideo Creator Club with Marilou Mandl – videocreator.clubDoc Rock’s Doc Pops Mic Covers – docmerch.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

You’ve launched the podcast. You’ve recorded the episodes. But now what? Can your show actually make money? In this episode of Social Media News Live, podcasting legend Dave Jackson joins us to separate fact from fantasy when it comes to podcast monetization.Dave, Hall of Fame podcaster and author of Profit from Your Podcast, shares battle-tested strategies for turning your passion project into a profit-generating asset. We explore why most creators overestimate sponsorship potential, what really builds listener trust, and how your show can become a launchpad for opportunities far beyond downloads and ad reads.From episode structure to authentic calls to action, listener surveys to affiliate programs—this conversation is full of practical advice for podcasters ready to go beyond the basics and start building a business.If you’re serious about growing your podcast and making it work for you, this is the episode that will be perfect for you!Key Points:Why “being in the phone book” (aka Apple Podcasts) isn’t enough to get discoveredHow to ask for feedback without fear—and why you absolutely shouldThe importance of building listener trust before expecting supportSponsorship myths, download realities, and smarter revenue optionsMonetization methods that go beyond traditional adsCrafting better calls to action that actually workResources:Dave Jackson’s Book: Profit from Your Podcast – https://amzn.to/4jzESx3 (affiliate link)School of Podcasting – schoolofpodcasting.comJoin Dave’s Live Show on YouTube – Saturdays at 9:30 am ET----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Landing brand deals is one thing—building long-term, profitable sponsorships is another. In this episode, sponsorship coach and Creator Wizard founder Justin Moore breaks down how creators can secure high-value partnerships, avoid common pitfalls, and create real value for brands while maintaining audience trust.Justin shares his proven strategies, from structuring pitches that stand out to negotiating like a pro. He also discusses the biggest mistakes creators make when reaching out to brands and how to avoid being undervalued. Whether you’re new to sponsorships or looking to scale your brand deals, Justin provides a roadmap to success.We also discuss the importance of positioning yourself as a consultant rather than just a creator, the psychology behind brand partnerships, and why audience insights are the key to attracting the right sponsors.If you’re serious about monetizing your content through sponsorships, this episode is packed with actionable advice that can take your brand deals to the next level.Key Points:Crafting sponsorship pitches that brands can’t ignorePositioning yourself as a consultant, not just a content creatorWhy audience research matters in securing the right sponsorshipsNegotiation tactics to land higher-paying brand dealsHow to build long-term relationships with sponsorsResources: • Justin Moore’s Website – SponsorMagnet.com • Creator Wizard – creatorwizard.com • Justin’s Book, Sponsor Magnet (Amazon Affiliate Link)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Feeling stuck when it comes to creating content? You’re not alone. Whether it’s perfectionism, overcomplicating your setup, or just struggling to stay consistent, these challenges can slow down even the most experienced creators.On this episode, we’re joined by Katie Fawkes, Director of Marketing at Ecamm, co-host of The Flow and The VHS Club, and an expert in video podcasting. Katie shares insights from PodFest, her best strategies for overcoming content roadblocks, and how to stop overthinking and start creating.We break down practical tips for getting past self-doubt, simplifying your workflow, and showing up consistently—without getting overwhelmed by gear, production, or perfection. Plus, Katie explains why video podcasting is on the rise and how creators can make the most of it.If you’ve been feeling stuck, this episode is your permission to start where you are, use what you have, and build momentum one step at a time.Key Points:Overcoming content creation roadblocks and getting unstuckThe biggest misconceptions about video podcastingWhy perfectionism is the enemy of consistencySimple tech setups that work without breaking the bankHow video can help build deeper audience connectionsResources: • The VHS Club Podcast - https://thevhsclubpod.com • Ecamm’s Video Podcasting Guide - https://ecamm.kit.com/podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Matt Briel, VP of Marketing at Lulu, dives into the world of self-publishing and its potential to elevate your business. He discusses the benefits of writing a book as a credibility booster, and explores various publishing options including traditional and hybrid paths. The conversation highlights how AI is revolutionizing the industry, making marketing and writing processes more efficient. Briel also emphasizes the importance of direct sales and owning customer data to maximize profits and enhance branding for authors.

Selling doesn’t have to feel like a cringe-worthy, pushy experience—especially when done with confidence and authenticity. In this episode, we’re flipping the script on sales with Conor Brown, founder of Vacation Kingdoms and co-host of this show. Conor has mastered the art of turning conversations into meaningful client relationships, and he’s sharing how you can do the same.Conor walks us through the biggest mental roadblocks entrepreneurs face when selling their own products and services. He explains why it’s easy to promote someone else’s brand but often difficult to confidently sell our own work. Through mindset shifts and practical strategies, he breaks down how to sell without feeling salesy—so you can focus on helping your customers instead of second-guessing yourself.We also explore how emotional storytelling fuels successful sales, the role of active listening in identifying client needs, and how to follow up without feeling pushy. Plus, Conor reveals his “Sales Creed” and how you can craft your own to approach sales conversations with confidence.If you’ve ever hesitated to sell because it feels uncomfortable, this episode is packed with insights to help you shift your approach and turn selling into something natural, effective, and—dare we say—fun!Key Points:Why selling your own product feels harder than promoting someone else’sThe biggest sales mindset mistakes entrepreneurs makeUsing storytelling to make sales more engaging and authenticHow to actively listen and identify client pain pointsCreative ways to upsell without feeling sleazyThe power of a “Sales Creed” and how to create yoursBalancing relationship-building with making the saleResources:Vacation Kingdoms – www.vacationkingdoms.comMomentum Event – www.loumongello.com/momentum----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

In this engaging discussion, Ramon Ray, an entrepreneur and host of The Rundown with Ramon, reveals his secrets to fast, high-quality content creation. He introduces the concept of "Fake Podcasting" for spontaneous yet engaging content delivery. Ramon shares how to balance structure with creativity while emphasizing that AI should enhance, not replace, the human voice. He offers strategies for daily content flow and repurposing material effectively, proving that with the right tools and mindset, anyone can grow their audience effortlessly.

Learn how to foster meaningful connections in the digital age with Terry Brock, a professional speaker, relationship marketing expert, and member of the Speaker Hall of Fame. In this episode, Terry shares how creators can harness the power of AI to nurture genuine relationships while maintaining authenticity.Terry breaks down the key principles of relationship marketing and introduces practical ways to use AI tools for research, personalization, and communication. From understanding relationship intelligence to crafting thoughtful, personalized interactions at scale, Terry’s insights offer a fresh perspective on blending technology with the human touch.Key Points:The essence of relationship marketing: prioritizing authentic connections over quick transactions.Leveraging AI for relationship intelligence and personalized interactions.Balancing automation with genuine care to avoid inauthentic communication.Practical tools like Perplexity, ChatGPT, and Loom to enhance engagement and efficiency.Using AI-driven CRM systems to monitor and sustain healthy business relationships.Resources:Learn more about Terry Brock: www.terrybrock.comStark Raving Entrepreneurs: www.starkravingentrepreneurs.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.