Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Join us for an inspiring conversation with Jill Roberts, Ecamm’s community manager and a powerhouse content creator with over 30,000 YouTube subscribers. In this episode, Jill breaks down simple, repeatable video strategies that actually work for busy entrepreneurs, no film school required.Jill shares how she built her content habit by recording quick videos immediately after helping someone solve a problem. Her approach? If it helped one person, chances are it’ll help more. With a background in education and communications, she emphasizes how staying in a helpful mindset makes it easier to show up consistently on video.We explore the importance of having a low-friction setup, even if it’s a corner of your bedroom, and how to sidestep gear obsession by focusing on what matters most: your message. Jill also shares her time-blocking strategy for batching content, why accountability partners are her secret weapon, and how she uses AI tools like Opus and Descript to streamline her workflow without losing her voice.From performing on stage to managing a vibrant creator community, Jill’s passion for connection and teaching shines through. Whether you’re starting fresh on YouTube or figuring out where video fits in your business, this conversation will spark new ideas and help you create with confidence.Key Points:Why “helpful equals repeatable” when planning video contentThe easiest way to capture ideas and turn them into videosWhy a designated filming space is more important than fancy gearUsing batching, time-blocking, and accountability to stay consistentBalancing AI tools with a human-centered creative processPicking the right video format for your goals and audienceRebuilding a paused YouTube channel with authenticityResources:Jill Roberts’ YouTube Channel – Miss Jill on YouTubeCreative Communicators – www.creativecommunicators.comLeap Into Live All-Access Replay – leap.ecamm.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Dive into the world of AI as creators share their secrets to streamlining content creation. Explore how AI tools enhance scriptwriting, video editing, and YouTube title generation. Discover the importance of maintaining your unique voice while harnessing AI's power, and learn about practical tips like building a prompt library. The conversation is packed with insights on combining creativity with efficiency, perfect for anyone feeling overwhelmed by the options in AI. Get ready for practical hacks that will elevate your content strategy!

Phil Pallen, a branding strategist and author of 'AI for Small Business', discusses how small businesses can leverage AI while maintaining a personal touch. He shares a practical framework for identifying tasks to keep, delegate, or automate. Phil explains how to train AI to reflect individual brand voices and explores tools like ChatGPT for enhancing customer interactions. The conversation highlights the balance of creativity and technology, emphasizing that AI can boost productivity without sacrificing human connection.

Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion.Brooke, CEO of B Squared Media and author of Conversations That Connect, explains how our brains are wired for feel-good interactions, and why your social content needs to do more than inform; it needs to spark connection. We explore the shift from content-first to conversation-first strategy, how brands can train their own “Brooke Bot,” and what real customer listening looks like in action.From the psychology of music and memes to turning “lurkers” into loyalists, this episode is full of actionable ways to measure engagement differently, boost your return on conversation, and keep your audience coming back for more.Key Points:Why content is just the vehicle—the destination is emotionWhat dopamine has to do with engagement, and how to trigger itHow to use Brooke’s 3E Filter: Education, Entertainment, and EmpathyWhy your social care strategy matters more than likes and sharesHow to use social listening and dark mentions to drive salesWhy you should build community around your “Nicks” (aka your superfans)How Brooke is using AI to personalize customer journeys and build smarter engagement scoresResources:Brooke Sellas’ Website – brookesellas.comB Squared Media – bsquared.mediaBook: Conversations That Connect –(affiliate link) Available on AmazonSocial Media CX Podcast – Listen here----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold traffic into loyal buyers.We unpack what makes tiny offers different from traditional tripwires, how to structure bonuses to overcome buyer objections, and how to build a profitable funnel—even with rising ad costs. Allie also discusses how AI tools are helping entrepreneurs brainstorm, build, and optimize these offers faster than ever before.Whether you’re looking to grow your list, cover ad spend, or build a scalable product that sells itself, this episode is packed with practical tips and proven strategies you can start using today.Key Points:What makes a Tiny Offer® different from traditional low-ticket funnelsHow to structure your bonuses to address objections and increase perceived valueThe psychology behind buyer behavior—and how to tap into itWhy specificity wins over trying to teach “everything” in your first productTips for optimizing ads and landing pages with data (and a little help from AI)How Tiny Offers can drive direct sales, memberships, or higher-ticket programsResources:Allie Bjerk’s Website – alliebjerk.comFollow Allie on Instagram – @alliebjerk----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, shares insights on building thriving online communities. He emphasizes leading with connection over content, revealing why smaller groups are more effective. Vincent discusses the critical mindset shifts for sustainable membership success and introduces his unique 'stadium model' for income streams. He also critiques traditional networking and details his innovative Unconference event, focused on fostering authentic relationships rather than mere content delivery.

Join Mike Allton, an AI consultant, podcast host, and content expert, as he unpacks the transformative power of AI for creators and marketers. Learn how to build your own "AI work buddy" and explore the crucial differences between AI assistants and agents. Mike shares practical strategies for customizing AI tools to fit your brand's voice while enhancing efficiency in tasks like podcast prep and content creation. He also discusses the future of AI in business and how it can scale your skills without diminishing them.

Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity.With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the wrong goal. We talk about working in seasons, managing energy (not just time), and why brutal prioritization may be the most valuable skill you can build. Whether you’re juggling a business, creative projects, family life—or all three—this episode offers smart, sustainable strategies that help you thrive without burning out.If you’ve ever felt like you’re checking boxes but not making progress, or if you’ve bounced between systems that never quite fit, this conversation will help you reset.Key Points:Why real productivity isn’t about doing more—it’s about doing what mattersHow to identify your chronotype and build a system around your natural energyThe difference between time management and energy managementWhy habits aren’t the whole answer (and how seasons change your approach)How to avoid burnout when juggling multiple roles and responsibilitiesWhat Erik has learned from 13 years of productivity conversationsThe case for triaging your to-do list like an ER doctorResources:Erik Fisher’s Podcast – Beyond the To-Do ListThe Power of When Quiz – thepowerofwhenquiz.comRecommended Books:Essentialism by Greg McKeownThe Power of When by Dr. Michael BreusFree to Focus by Michael Hyatt----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer.Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We cover his favorite tools, how to get started with automation (even if you’re not techy), and the key mindset shift that makes delegation actually work.From streamlining content production to landing consistent sponsorships, Joe shows how automation isn’t about cutting corners—it’s about clearing space so you can show up as your best self in business and life.Key Points:The first system every solopreneur should set up to reclaim timeWhy automation and delegation are better togetherJoe’s favorite automation tools (and why he prefers Make over Zapier)Using Notion, Todoist, and Apple Notes to capture ideas and get things doneHow to automate podcast workflows from booking to publishingThe surprising benefits of on-demand coaching (and how he delivers it)Balancing automation with authentic engagement in a world full of AI noiseResources:40+ Automation Templates – casabona.org/automationOn-Demand Coaching with Joe – casabona.org/unstuckStreamline Solopreneur Podcast – casabona.org/podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Trying to make sense of your money as a creator? You’re not alone and don’t have to figure it all out alone. In this episode, we’re joined by Ralph Estep Jr., financial expert and host of the Ask Ralph podcast, to talk about everything from taxes to entity formation to long-term planning for content creators.Ralph breaks down the biggest financial mistakes creators make (like ignoring self-employment tax or commingling accounts), and shares straightforward strategies for staying compliant, reducing your tax burden, and setting yourself up for long-term success. We also talk about what tools make the most sense, when to consider forming an LLC or S corp, and how to separate your business and personal finances, without the headache.Whether you’re just starting your side hustle or already turning a profit, this episode gives you the clarity and confidence to take control of your money and treat your creator business like a real business.Key Points:The difference between tax avoidance and tax evasion (and why one is totally legal)Understanding self-employment tax and how to prepare for it Why quarterly tax payments matter—and what happens if you skip them How to handle affiliate income, free products, and monetizing reviews Commonly missed deductions creators should track (think gear, software, events, and more) Why every creator should consider forming an LLC or S corp—sooner than you think The importance of building an emergency fund and saving for retirement What to look for in a tax professional who truly understands the creator economy Resources:Ralph Estep Jr.’s Website – AskRalph.comThe Ask Ralph Podcast – Daily episodes at AskRalphPodcast.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.