Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Selling doesn’t have to feel like a cringe-worthy, pushy experience—especially when done with confidence and authenticity. In this episode, we’re flipping the script on sales with Conor Brown, founder of Vacation Kingdoms and co-host of this show. Conor has mastered the art of turning conversations into meaningful client relationships, and he’s sharing how you can do the same.Conor walks us through the biggest mental roadblocks entrepreneurs face when selling their own products and services. He explains why it’s easy to promote someone else’s brand but often difficult to confidently sell our own work. Through mindset shifts and practical strategies, he breaks down how to sell without feeling salesy—so you can focus on helping your customers instead of second-guessing yourself.We also explore how emotional storytelling fuels successful sales, the role of active listening in identifying client needs, and how to follow up without feeling pushy. Plus, Conor reveals his “Sales Creed” and how you can craft your own to approach sales conversations with confidence.If you’ve ever hesitated to sell because it feels uncomfortable, this episode is packed with insights to help you shift your approach and turn selling into something natural, effective, and—dare we say—fun!Key Points:Why selling your own product feels harder than promoting someone else’sThe biggest sales mindset mistakes entrepreneurs makeUsing storytelling to make sales more engaging and authenticHow to actively listen and identify client pain pointsCreative ways to upsell without feeling sleazyThe power of a “Sales Creed” and how to create yoursBalancing relationship-building with making the saleResources:Vacation Kingdoms – www.vacationkingdoms.comMomentum Event – www.loumongello.com/momentum----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

In this engaging discussion, Ramon Ray, an entrepreneur and host of The Rundown with Ramon, reveals his secrets to fast, high-quality content creation. He introduces the concept of "Fake Podcasting" for spontaneous yet engaging content delivery. Ramon shares how to balance structure with creativity while emphasizing that AI should enhance, not replace, the human voice. He offers strategies for daily content flow and repurposing material effectively, proving that with the right tools and mindset, anyone can grow their audience effortlessly.

Learn how to foster meaningful connections in the digital age with Terry Brock, a professional speaker, relationship marketing expert, and member of the Speaker Hall of Fame. In this episode, Terry shares how creators can harness the power of AI to nurture genuine relationships while maintaining authenticity.Terry breaks down the key principles of relationship marketing and introduces practical ways to use AI tools for research, personalization, and communication. From understanding relationship intelligence to crafting thoughtful, personalized interactions at scale, Terry’s insights offer a fresh perspective on blending technology with the human touch.Key Points:The essence of relationship marketing: prioritizing authentic connections over quick transactions.Leveraging AI for relationship intelligence and personalized interactions.Balancing automation with genuine care to avoid inauthentic communication.Practical tools like Perplexity, ChatGPT, and Loom to enhance engagement and efficiency.Using AI-driven CRM systems to monitor and sustain healthy business relationships.Resources:Learn more about Terry Brock: www.terrybrock.comStark Raving Entrepreneurs: www.starkravingentrepreneurs.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever wonder how to build a thriving creator business without millions of followers? Billy Thorpe, founder of Deal Billy HQ, shares how he turned unconventional opportunities into a six-figure Amazon Influencer business. With over 3,100 brand deals under his belt, Billy’s journey proves that creative thinking and bold moves can pay off big time.In this episode, Billy breaks down his unique approach to live selling, product promotion, and building brand relationships. He explains how leveraging low-cost, high-frequency products created consistent revenue streams and how repurposing tools like Whatnot maximized profitability. Whether you’re starting from scratch or looking to scale, Billy offers actionable strategies to monetize your skills, products, and platforms.Key Points:Building a business with Amazon Influencer strategies and live selling.Turning low-cost products into consistent revenue streams.Balancing product reviews, demos, and innovative sales strategies.Navigating challenges like seasonality and product overload.Using platforms like Whatnot to generate additional income.Resources:Deal Billy HQ: www.billythorpe.live----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Rich Brooks, founder of Flyte New Media and a recognized speaker on digital marketing, shares his insights on integrating AI into marketing workflows. He discusses crafting AI-powered content while preserving creativity and brand voice. Rich offers practical advice on optimizing landing pages for better conversion rates and the importance of balancing AI tools with human intuition. He also highlights leveraging AI for keyword research and SEO strategies, making the conversation a must-listen for anyone looking to enhance their marketing efforts.

In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.Key Takeaways:The importance of defining your target audience and building a strong brand voice.How SMART goals can transform your social media campaigns.Leveraging tools like Canva for efficient content creation.The value of user-generated content and how to encourage your audience to share.Why small businesses should focus on engagement over follower count.Resources:Order Peg’s book, The Art of Small Business for Social Media (affiliate link)Peg's Website: pegfitzpatrick.comConnect with Peg on Instagram: @PegFitzpatrick----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.Key Takeaways:Why authenticity is the guiding principle for Instagram in 2024 and 2025.Understanding Instagram SEO and its role in helping your content get discovered.How Reels and Stories serve different parts of your marketing funnel.The power of series content to keep your audience engaged.Why businesses should prioritize micro-influencers and user-generated content.Resources Mentioned:Corey Walker’s Instagram: @coreycwalkerCorey’s Newsletter: The Marketing SpecialistPre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for a compelling Social Media News Live episode as we explore the intersection of innovation and brand storytelling with Kevin Lively, a former Disney Imagineer. Kevin reveals the magic behind crafting memorable narratives for beloved attractions like the Jungle Cruise and Zootopia, sharing his journey from a theme park skipper to an Imagineering storyteller.During this episode, Kevin breaks down the essentials of creating immersive worlds and aligning them with your brand voice. He offers insights into maintaining the integrity of legacy experiences while introducing fresh, engaging updates. Kevin also sheds light on the importance of collaboration, from initial blue-sky ideas to the operational handoff, emphasizing the role of teamwork in bringing ambitious projects to life.We also explore the fascinating details of Kevin’s latest creative endeavor, a world-building subscription box designed to inspire the next generation of storytellers. Whether you’re crafting a digital campaign or designing a physical space, this conversation is packed with actionable tips and imaginative inspiration.Key Points:Crafting immersive brand experiences through storytelling and world-building.Balancing legacy narratives with innovation to engage modern audiences.Lessons from Disney Imagineering on teamwork, authenticity, and attention to detail.Leveraging storytelling to differentiate your brand and connect with your audience.Empowering future creators through imaginative tools and exercises.Resources:Kevin Lively's Website: www.kevinlively.comImagineWhat Box----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.Key Takeaways:AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.Resources Mentioned:DIY with AI Website – Kinsey’s hub for tools and resources.Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn MoreReels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us with Ryan Koral, founder of Tell Studios, as he breaks down the essentials of creating impactful videos with nothing but your smartphone. Drawing from his extensive background in filmmaking and strategic video marketing, Ryan reveals how anyone, from solopreneurs to small business owners, can harness the power of smartphone video to tell compelling stories and drive action.Ryan dives into his journey from filmmaker to educator, sharing why he launched the Smartphone Film Academy. This Academy is designed to empower creators with the knowledge and skills to produce professional-quality videos using only a smartphone. Ryan discusses the most common mistakes people make with smartphone video – from smudged lenses to shaky footage – and offers practical tips for overcoming these pitfalls to capture clear, engaging content.Throughout the conversation, Ryan emphasizes the value of storytelling and shares his TELL (Transition, Emotion, Leverage, Lead) framework to structure videos that resonate with audiences. He also tackles the myth that better gear equals better content, urging creators to focus on developing their unique voice and starting with what they have. From camera angles to lighting hacks, Ryan covers everything you need to know to start filming with confidence.Key Points: Smartphone Film Academy: Equipping creators to make professional videos with their phonesPractical tips to improve video quality, from cleaning lenses to understanding lightingThe TELL framework for creating engaging, story-driven videosOvercoming imposter syndrome and embracing authenticity on cameraHow AI is transforming video marketing and where Ryan sees the industry headedResources:Tell Studios - www.tellstudios.comSmartphone Film Academy Waitlist - www.tellstudios.com/academy----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.