Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Ever wondered how to stand out in a saturated content world? This week on Social Media News Live, we dive into the hidden secrets of content creation with Chris Stone, founder of Cast Ahead and co-host of Dealcasters. With over 28 years of experience in the music industry and a successful career helping entrepreneurs and brands navigate the world of podcasting and live streaming, Chris brings unparalleled insights into what makes a creator stand out.From overcoming the fear of tech to using AI effectively, Chris talks about how creators can set themselves apart from the sea of AI-generated content. He shares his personal strategies for editing, producing clips, and maintaining authenticity while also highlighting the advantages of audio podcasters transitioning to video content. Throughout the conversation, Chris emphasizes the importance of doing the work that others won’t—showing up, being yourself, and standing out in the long game.Tune in for an engaging conversation packed with actionable tips, expert advice, and a little humor along the way. If you’re a podcaster, content creator, or entrepreneur looking to elevate your brand, this episode is for you!Key Points:Using AI as a tool, not a crutch: How to maintain authenticity while leveraging AI for content creation.Standing out in the crowd: Chris’s top strategies for editing and producing content that shines.Transitioning from audio to video podcasting: How seasoned audio podcasters can smoothly move into video and why it’s crucial for growth.Overcoming the fear of technology: Tools and techniques to confidently produce high-quality content without feeling overwhelmed.The power of community: How cultivating a loyal audience can help you thrive in the long game.Resources:Cast Ahead: www.castahead.netDealcasters: www.dealcasters.live----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way.Jeff and Conor dive into the top 10 things they’d change, sharing personal experiences and actionable tips. You’ll hear everything from why you should monetize sooner (yes, even before you’re ready!) to the importance of building your personal brand from day one. They’ll also cover the power of consistency, how to avoid being trapped by vanity metrics, and why collaboration is crucial in today’s creator economy.Don’t miss this episode if you’ve ever wondered, “What would I do differently if I could start over?” Spoiler alert: It’s about showing up, staying consistent, and—surprise—monetizing sooner than you think!Key Points:Monetize Sooner: Don’t wait until you feel “ready”—start with affiliate links, small products, or services now.Collaborate Early: Don’t fear sharing your ideas! Collaboration can open doors you didn’t even know were there.Chase Consistency, Not Numbers: Forget the vanity metrics. Focus on showing up consistently; success will follow.Create a Product From Day One: Whether it’s a lead magnet or a small product, start building something you can offer from the get-go.Own Your Content: Invest in things you own like a website or podcast. Don’t rely solely on social media platforms.Network Like Crazy: Attend more events and connect with people outside your industry. You’ll learn tons and make lasting connections.Build Your Email List: From the beginning, nurture a community with your own email list. Social platforms come and go, but emails stay with you.Hire Help Sooner: Don’t wait until you’re overwhelmed. Hiring help will free you up to focus on what truly matters in your business.Personal Brand: Never stop working on your personal brand—it’s the one thing no one can take away from you.Start Sooner: The perfect time doesn’t exist. Start now, learn as you go, and don’t be afraid to fail.Resources:Jeff’s Toolbox: JeffSieh.com/toolboxVacation Kingdoms: VacationKingdoms.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business.From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage audiences, build trust, and convert leads into customers. He explains how live video fosters authenticity, creates a sense of exclusivity, and enhances your brand’s visibility.Throughout our chat, JP highlights key tactics, including consistent content delivery, premium branding, and integrating live video into your broader marketing plans. Learn how to make your live streams stand out with professional lighting, superior audio, and dynamic branding strategies that captivate your audience.This episode is packed with actionable advice on elevating your live video game and building a thriving community around your brand.Key Points:Using live video to build community and scale your businessImportance of consistency and authenticity in live streamingHow premium branding increases your perceived valuePractical strategies for integrating live video into your businessLeveraging live video to create exclusive, engaging contentResources:JP Hightek’s Website: www.jphightek.comContent Creators University: contentcreatorsuniversity.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for a fascinating conversation with Mike Russell, as he reveals how he’s blending the power of AI with creativity to revolutionize content creation. With over 25 years of experience in radio, podcasting, and audio and video production, Mike shares his journey of using AI tools to grow his YouTube channel Creator Magic, create engaging content, and streamline his workflow.In this episode, Mike explains how AI fills knowledge gaps, from generating YouTube thumbnails to assisting with video ideation. While AI can be a powerful assistant, Mike stresses the importance of human input, emphasizing that creators must continue to refine their craft. He also discusses the future of AI in content creation, predicting a world where creators may develop AI avatars to engage with audiences around the clock.Mike’s unique perspective blends practical advice with a thoughtful approach to AI’s role in the creative process, making this episode a must-listen for any creator looking to harness AI while maintaining their authentic voice.Key Points:How AI assists in content creation and growing a YouTube channelTools for AI-driven video ideation, thumbnail creation, and content optimizationThe balance between AI assistance and human creativityThe future of AI avatars and 24/7 audience engagementEnsuring content remains authentic in the age of AIResources:Creator Magic YouTube Channel: Subscribe hereMusic Radio Creative: Visit here----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Eden Liu is a live streamer and podcaster who has taken the content creation world by storm. Eden shares her unique journey from podcasting to becoming an in-house creator for Camo Studio, shedding light on the evolution of her career and the strategies she employs to create engaging content.Eden’s story is a fascinating one, starting as a fan of sports podcasts and evolving into a seasoned live streamer. She opens up about her unconventional path, the challenges she faced, and the skills she developed along the way. From her early days of podcasting to her current role at Camo Studio, Eden’s experiences offer valuable insights for aspiring creators.In this episode, we dive into the nitty-gritty of what it means to be an in-house creator. Eden discusses the importance of community engagement, the balance between personal creativity and brand alignment, and the impact of live streaming on audience interaction. She also shares her tips for handling zero-viewer streams and the significance of preparation and practice in live content creation.Key Points: 1. Eden’s Unconventional Path:Transition from podcast listener to live streamer.The impact of early podcasting experiences on her current approach.Learning from other creators and applying those lessons. 2. In-House Creator Role:Balancing brand guidelines with personal creativity.The importance of live streaming and real-time audience interaction.Building and maintaining a community around the brand. 3. Practical Tips for Creators:Handling zero-viewer streams with prepared topics and monologues.Importance of authenticity and building genuine connections.Leveraging AI and other tools for content creation. 4. Community Engagement:The value of offline events and in-person interactions.Creating a welcoming and inclusive atmosphere in live streams.Engaging with the audience and building a loyal following.Resources:Camo Studio: Camo StudioFollow Eden Liu: Twitter @PikachuLiuOffice Hours Live Streams: Camo’s YouTube Channel----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication.Jodi delves into her journey from volunteering at the Canadian National Institute for the Blind to becoming a renowned voice actor. She highlights the significance of audio branding and provides practical tips on enhancing the audio quality of podcasts and videos.Key Points:The role of sound in shaping brand perceptionInsights from Jodi’s career in voice actingPractical tips for improving audio quality in podcasts and videosThe impact of sound on consumer behavior and marketing strategiesThe importance of consistency and emotional connection in audio brandingResources:Jodi Krangle’s website: voiceoversandvocals.comAudio Branding Podcast: audiobrandingpodcast.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

This week’s guest, Lou Mongello, is a solopreneur guru and Disney expert who shares his secrets for success. He discusses the importance of identifying your 'why' to fuel your journey and how to build a strong foundation for your business. Lou offers practical tools to avoid overwhelm and emphasizes the need for community support. He also touches on managing time effectively, navigating challenges, and prioritizing authenticity while cultivating meaningful connections. Tune in for insights that can transform your solopreneur path!

Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle.We explore:Balancing Act: Learn how Lindsay juggles teaching full-time and her business. She started small with a Facebook group, then added more as she grew confident.Time Management: Discover her secret for time-blocking and prioritizing income-generating activities. Lindsay emphasizes planning and being intentional with her time.Mindset Mastery: Hear about her mindset shift after a personal tragedy and how personal development helped her through tough times.Overcoming Challenges: Lindsay discusses the hurdles she faced, from time management to dealing with naysayers, and how she overcame them with strategic planning and mindset work.Goals and Vision: She shares her evolving goals, from teaching to fully diving into her business, while highlighting the importance of treating your side hustle with the respect it deserves.Key Takeaways:Start Small: Focus on one core offer before expanding.Be Intentional: Prioritize tasks that bring the most results.Mindset Matters: Personal development is crucial for growth.Set Boundaries: Clear boundaries help balance work and side hustle.Consistency is Key: Show up consistently to build credibility and success.Resources:Lindsay Dollinger's Website: lindsaydollinger.comPurpose and Pixie Dust Podcast: Available on all major platforms----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan. During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.Key Points:Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.Resources:Louise Brogan's Website: louisebrogan.comLinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture.Katie and Natalie kick off by recounting their initial hurdles, from overcoming perfectionism to managing technical aspects. Katie, a seasoned Ecamm user, discusses how familiarity with the tool eased their startup process, while Natalie, new to the scene, shares her apprehensions and how she tackled them.Key Points:Overcoming Perfectionism: Katie and Natalie share their initial hurdles and how they overcame them to start their video podcast.Technical Setups: Recommendations for beginners on using familiar and user-friendly tools like Ecamm and YouTube.Audience Engagement: The importance of interactive elements and community feedback in growing a podcast.Consistency and Balance: Tips on maintaining a regular podcast schedule while balancing personal and professional commitments.Merchandise Store: How their Fourth Wall store has enhanced audience connection and support.Resources:The VHS Club Podcast: thevhsclubpod.comFourth Wall: A platform for easily setting up a merch store.----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.