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Personalizing AI for Business Growth

Jun 23, 2025

Guest

Mike Allton

Join Mike Allton, an AI consultant, podcast host, and content expert, as he unpacks the transformative power of AI for creators and marketers. Learn how to build your own "AI work buddy" and explore the crucial differences between AI assistants and agents. Mike shares practical strategies for customizing AI tools to fit your brand's voice while enhancing efficiency in tasks like podcast prep and content creation. He also discusses the future of AI in business and how it can scale your skills without diminishing them.

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ADVICE

How to Customize AI Tools

Customize AI by onboarding it like an intern, sharing your brand voice and repetitive tasks clearly.
Use memory settings and custom instructions (like ChatGPT's custom GPTs) to tailor AI to your business needs.

ADVICE

Train AI on Your Brand Voice

Document your brand voice clearly and feed it to AI as custom instructions or attachments.
Provide AI with 5-10 examples of your style to ensure content sounds like you with minimal revisions.

ANECDOTE

Mike’s Content Evolution

Mike shifted from writing blogs to focusing on video and audio content due to audience preferences.
He uses AI to help create large volumes of content for multiple podcasts and speaking engagements.

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If you’ve ever wished for an extra pair of hands or a few more hours in the day, this episode is for you. We’re joined by Mike Allton, AI consultant, podcast host, and content machine, to talk about how creators and marketers can build smarter workflows using AI and automation tools.

Mike walks us through the difference between assistants and agents, how to build your own “AI work buddy,” and what’s possible now (and what’s coming soon) for small businesses ready to scale their content without burning out. From pre-show podcast prep to brand voice customization, Mike shares real-world use cases you can try today.

We also explore how to create multi-platform workflows using tools like Magai, Gemini, and ChatGPT, as well as how to train your AI to sound like you, work like you, and support your creative process with way less stress.

Key Points:

What it means to “customize” AI for your specific business needs
Why memory, custom instructions, and personas all matter—and how to use them
The difference between AI assistants and true AI agents
How to document and train your brand voice using AI
Time-saving tips for podcast prep, content writing, and research
What the future holds for creators using autonomous AI tools
Why using AI doesn’t replace your skills—it scales them

Resources:

Mike’s Free AI Work Buddy Prompt + PDF – theaihat.com/aiworkbuddy
Connect with Mike – theaihat.com/connect
Check out Magai – magai.co/jeff

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.