Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Landing brand deals is one thing—building long-term, profitable sponsorships is another. In this episode, sponsorship coach and Creator Wizard founder Justin Moore breaks down how creators can secure high-value partnerships, avoid common pitfalls, and create real value for brands while maintaining audience trust.Justin shares his proven strategies, from structuring pitches that stand out to negotiating like a pro. He also discusses the biggest mistakes creators make when reaching out to brands and how to avoid being undervalued. Whether you’re new to sponsorships or looking to scale your brand deals, Justin provides a roadmap to success.We also discuss the importance of positioning yourself as a consultant rather than just a creator, the psychology behind brand partnerships, and why audience insights are the key to attracting the right sponsors.If you’re serious about monetizing your content through sponsorships, this episode is packed with actionable advice that can take your brand deals to the next level.Key Points:Crafting sponsorship pitches that brands can’t ignorePositioning yourself as a consultant, not just a content creatorWhy audience research matters in securing the right sponsorshipsNegotiation tactics to land higher-paying brand dealsHow to build long-term relationships with sponsorsResources: • Justin Moore’s Website – SponsorMagnet.com • Creator Wizard – creatorwizard.com • Justin’s Book, Sponsor Magnet (Amazon Affiliate Link)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Feeling stuck when it comes to creating content? You’re not alone. Whether it’s perfectionism, overcomplicating your setup, or just struggling to stay consistent, these challenges can slow down even the most experienced creators.On this episode, we’re joined by Katie Fawkes, Director of Marketing at Ecamm, co-host of The Flow and The VHS Club, and an expert in video podcasting. Katie shares insights from PodFest, her best strategies for overcoming content roadblocks, and how to stop overthinking and start creating.We break down practical tips for getting past self-doubt, simplifying your workflow, and showing up consistently—without getting overwhelmed by gear, production, or perfection. Plus, Katie explains why video podcasting is on the rise and how creators can make the most of it.If you’ve been feeling stuck, this episode is your permission to start where you are, use what you have, and build momentum one step at a time.Key Points:Overcoming content creation roadblocks and getting unstuckThe biggest misconceptions about video podcastingWhy perfectionism is the enemy of consistencySimple tech setups that work without breaking the bankHow video can help build deeper audience connectionsResources: • The VHS Club Podcast - https://thevhsclubpod.com • Ecamm’s Video Podcasting Guide - https://ecamm.kit.com/podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Matt Briel, VP of Marketing at Lulu, dives into the world of self-publishing and its potential to elevate your business. He discusses the benefits of writing a book as a credibility booster, and explores various publishing options including traditional and hybrid paths. The conversation highlights how AI is revolutionizing the industry, making marketing and writing processes more efficient. Briel also emphasizes the importance of direct sales and owning customer data to maximize profits and enhance branding for authors.

Selling doesn’t have to feel like a cringe-worthy, pushy experience—especially when done with confidence and authenticity. In this episode, we’re flipping the script on sales with Conor Brown, founder of Vacation Kingdoms and co-host of this show. Conor has mastered the art of turning conversations into meaningful client relationships, and he’s sharing how you can do the same.Conor walks us through the biggest mental roadblocks entrepreneurs face when selling their own products and services. He explains why it’s easy to promote someone else’s brand but often difficult to confidently sell our own work. Through mindset shifts and practical strategies, he breaks down how to sell without feeling salesy—so you can focus on helping your customers instead of second-guessing yourself.We also explore how emotional storytelling fuels successful sales, the role of active listening in identifying client needs, and how to follow up without feeling pushy. Plus, Conor reveals his “Sales Creed” and how you can craft your own to approach sales conversations with confidence.If you’ve ever hesitated to sell because it feels uncomfortable, this episode is packed with insights to help you shift your approach and turn selling into something natural, effective, and—dare we say—fun!Key Points:Why selling your own product feels harder than promoting someone else’sThe biggest sales mindset mistakes entrepreneurs makeUsing storytelling to make sales more engaging and authenticHow to actively listen and identify client pain pointsCreative ways to upsell without feeling sleazyThe power of a “Sales Creed” and how to create yoursBalancing relationship-building with making the saleResources:Vacation Kingdoms – www.vacationkingdoms.comMomentum Event – www.loumongello.com/momentum----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

In this engaging discussion, Ramon Ray, an entrepreneur and host of The Rundown with Ramon, reveals his secrets to fast, high-quality content creation. He introduces the concept of "Fake Podcasting" for spontaneous yet engaging content delivery. Ramon shares how to balance structure with creativity while emphasizing that AI should enhance, not replace, the human voice. He offers strategies for daily content flow and repurposing material effectively, proving that with the right tools and mindset, anyone can grow their audience effortlessly.

Learn how to foster meaningful connections in the digital age with Terry Brock, a professional speaker, relationship marketing expert, and member of the Speaker Hall of Fame. In this episode, Terry shares how creators can harness the power of AI to nurture genuine relationships while maintaining authenticity.Terry breaks down the key principles of relationship marketing and introduces practical ways to use AI tools for research, personalization, and communication. From understanding relationship intelligence to crafting thoughtful, personalized interactions at scale, Terry’s insights offer a fresh perspective on blending technology with the human touch.Key Points:The essence of relationship marketing: prioritizing authentic connections over quick transactions.Leveraging AI for relationship intelligence and personalized interactions.Balancing automation with genuine care to avoid inauthentic communication.Practical tools like Perplexity, ChatGPT, and Loom to enhance engagement and efficiency.Using AI-driven CRM systems to monitor and sustain healthy business relationships.Resources:Learn more about Terry Brock: www.terrybrock.comStark Raving Entrepreneurs: www.starkravingentrepreneurs.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Ever wonder how to build a thriving creator business without millions of followers? Billy Thorpe, founder of Deal Billy HQ, shares how he turned unconventional opportunities into a six-figure Amazon Influencer business. With over 3,100 brand deals under his belt, Billy’s journey proves that creative thinking and bold moves can pay off big time.In this episode, Billy breaks down his unique approach to live selling, product promotion, and building brand relationships. He explains how leveraging low-cost, high-frequency products created consistent revenue streams and how repurposing tools like Whatnot maximized profitability. Whether you’re starting from scratch or looking to scale, Billy offers actionable strategies to monetize your skills, products, and platforms.Key Points:Building a business with Amazon Influencer strategies and live selling.Turning low-cost products into consistent revenue streams.Balancing product reviews, demos, and innovative sales strategies.Navigating challenges like seasonality and product overload.Using platforms like Whatnot to generate additional income.Resources:Deal Billy HQ: www.billythorpe.live----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Rich Brooks, founder of Flyte New Media and a recognized speaker on digital marketing, shares his insights on integrating AI into marketing workflows. He discusses crafting AI-powered content while preserving creativity and brand voice. Rich offers practical advice on optimizing landing pages for better conversion rates and the importance of balancing AI tools with human intuition. He also highlights leveraging AI for keyword research and SEO strategies, making the conversation a must-listen for anyone looking to enhance their marketing efforts.

In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.Key Takeaways:The importance of defining your target audience and building a strong brand voice.How SMART goals can transform your social media campaigns.Leveraging tools like Canva for efficient content creation.The value of user-generated content and how to encourage your audience to share.Why small businesses should focus on engagement over follower count.Resources:Order Peg’s book, The Art of Small Business for Social Media (affiliate link)Peg's Website: pegfitzpatrick.comConnect with Peg on Instagram: @PegFitzpatrick----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.Key Takeaways:Why authenticity is the guiding principle for Instagram in 2024 and 2025.Understanding Instagram SEO and its role in helping your content get discovered.How Reels and Stories serve different parts of your marketing funnel.The power of series content to keep your audience engaged.Why businesses should prioritize micro-influencers and user-generated content.Resources Mentioned:Corey Walker’s Instagram: @coreycwalkerCorey’s Newsletter: The Marketing SpecialistPre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.