Publishing Books to Grow Your Business

Ever thought about writing a book but assumed it was out of reach? Think again! Publishing a book isn’t just about becoming an author—it’s a powerful strategy to establish credibility, grow your business, and create a new revenue stream.

In this episode, Matt Briel, VP of Marketing at Lulu, breaks down how entrepreneurs and creators can leverage self-publishing to expand their influence. He explains the different publishing paths—traditional, hybrid, and self-publishing—while highlighting why more business owners are choosing to publish on their own terms.

We also explore how AI is transforming the publishing process, making it easier than ever to market your book, streamline workflows, and free up time to focus on what matters most. Matt shares practical insights on setting up direct sales, capturing customer data, and maximizing profits without relying on third-party platforms.

If you’re ready to turn your expertise into a book that builds authority and drives business growth, this episode is packed with actionable advice to get you started!

Key Points:

• The benefits of publishing a book as a business growth tool
• Understanding traditional, hybrid, and self-publishing options
• How AI can streamline the writing and marketing process
• The power of direct sales and why owning your customer data matters
• Using books as lead magnets to attract higher-value clients

Resources:

• Lulu - Self-Publishing Platform: www.lulu.com

• Matt Briel’s Website: mattbriel.com

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