Matt Briel

Matt Briel, VP of Marketing at Lulu, dives into the world of self-publishing and its potential to elevate your business. He discusses the benefits of writing a book as a credibility booster, and explores various publishing options including traditional and hybrid paths. The conversation highlights how AI is revolutionizing the industry, making marketing and writing processes more efficient. Briel also emphasizes the importance of direct sales and owning customer data to maximize profits and enhance branding for authors.