Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers How to Use Podcasting to Grow Your Business and Attract Better Leads
If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that’s supposed to magically “go viral.”
We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you’re scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out.
Whether you’re thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call.
Key Takeaways
- A focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose.
- Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective.
- Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically.
- Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset.
- Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books.
- Marketing your show matters more than you think: If people don’t know your podcast exists, they can’t listen. Discovery happens because of strategy, not luck.
- The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout.
Resources
Katie Brinkley’s Website
- katiebrinkley.com
- Choose your own adventure: agency, podcast, newsletter, speaking, and more.
Katie's Podcasts
Katie’s Social Media Book: The Social Shift
- katiebrinkley.com/book
- Her signature framework, including the Four-Post Strategy discussed in this episode.
Katie’s Podcast Masterclass
- katiebrinkley.live/jeff
- Learn to build a podcast with strategy, clarity, and a plan to grow your business.
The Unsinkable Conor Brown
- vacationkingdoms.com
- tiktok.com/@vacationkingdoms
- Check out Conor's adventures on the new Disney Destiny!
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.