In 'The Machine', Joe Posnanski chronicles the 1975 season of the Cincinnati Reds, often referred to as the Big Red Machine. The book delves into the larger-than-life personalities of players like Pete Rose, Joe Morgan, and Johnny Bench, as well as other key team members such as Tony Perez, Davey Concepcion, and Ken Griffey Sr. Posnanski explores the team's dominant performance throughout the season and their dramatic World Series against the Boston Red Sox, particularly the epic Game 6. The book humanizes the players and provides insights into their motivations, struggles, and the team's overall dynamic under manager Sparky Anderson.
This fully revised and updated edition of Epic Content Marketing walks marketers through the process of creating stories that inform, entertain, and compel customers to act. It covers the newest content marketing methods and tools, including Web3, the creator economy, and the use of NFTs and discord servers. The book provides practical advice on content models, team structure, community building, and making data-driven decisions to optimize content performance. It includes case studies from leading corporations like John Deere, LEGO, and Coca-Cola to illustrate successful content marketing implementations.
Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567
The Agents of Change Digital Marketing Podcast 
