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8min chapter
Leverage Your Book as a Marketing Tool with Joe Pulizzi
The Agents of Change Digital Marketing Podcast
Mastering Content Tilt
This chapter examines the importance of 'content tilt' as a strategy for standing out in the competitive content creation landscape. It discusses the balance between passion and monetization, emphasizing the need to niche down and leverage tools like Google Trends to connect with specific audience pain points.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode