
Leverage Your Book as a Marketing Tool with Joe Pulizzi
The Agents of Change Digital Marketing Podcast
Writing and Marketing Your Book
This chapter serves as a comprehensive guide for aspiring authors on integrating existing content into the book-writing process while maximizing marketing efforts. It emphasizes the importance of a book as a marketing tool and discusses strategies for launching and promoting it, including audience engagement and nurturing relationships. Additionally, the chapter touches on collaboration within businesses for content creation and highlights the necessity of identifying unique industry topics to attract a target audience.
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