The Agents of Change Digital Marketing Podcast
Creating Custom GPTs for Marketing Success with Brian Piper
Jan 29, 2025
Brian Piper, an author and AI consultant, shares his expertise on creating custom GPTs to elevate marketing efforts. He discusses how these personalized AI models can streamline workflows and enhance brand consistency. Piper intertwines his insights with thrilling tales of wingsuit skydiving, showcasing the adventurous side of innovation. He emphasizes collaboration in developing effective custom GPTs and explores strategies for repurposing content to maximize its value. Additionally, he highlights the efficiency gains in audio and video production through AI tools.
36:55
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Quick takeaways
- Creating custom GPTs helps businesses streamline workflows and maintain brand consistency, making communication more efficient and aligned with organizational tone.
- The development and maintenance of custom GPTs requires ongoing refinement and team collaboration to ensure accuracy and effectiveness over time.
Deep dives
Understanding Custom GPTs
Custom GPTs allow users to create specialized AI models within platforms like ChatGPT, providing tailored responses for specific tasks or projects. This functionality is particularly useful for repetitive tasks, enabling users to personalize interactions without needing to input extensive context each time. For instance, a meal planner custom GPT can be programmed to consider personal preferences, dietary restrictions, and grocery store layouts, simplifying meal prep. This makes it easier for users to engage with the AI without recalling detailed prompts, improving efficiency.
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