The Agents of Change Digital Marketing Podcast Creating Custom GPTs for Marketing Success with Brian Piper
Jan 29, 2025
Brian Piper, an author and AI consultant, shares his expertise on creating custom GPTs to elevate marketing efforts. He discusses how these personalized AI models can streamline workflows and enhance brand consistency. Piper intertwines his insights with thrilling tales of wingsuit skydiving, showcasing the adventurous side of innovation. He emphasizes collaboration in developing effective custom GPTs and explores strategies for repurposing content to maximize its value. Additionally, he highlights the efficiency gains in audio and video production through AI tools.
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Custom GPT Use Cases
- Build custom GPTs for repeated prompts or multi-step tasks.
- Consider them for repetitive work you do regularly.
Meal Planning GPT
- Brian Piper uses a custom GPT for meal planning.
- It incorporates his appliances, shopping route, and preferred format.
Custom GPT Advantages
- Custom GPTs excel with recurring tasks and varied contexts.
- They eliminate redundant setup for familiar projects.
