Brian Piper

Brian Piper, an AI and content marketing strategist, dives into proven strategies for overcoming underperforming content. He discusses the journey from traditional marketing to embracing authenticity and audience engagement. With insights on leveraging AI tools, Piper emphasizes crafting a solid content marketing framework and hiring strategies that attract established influencers. He advocates for empowering personal brands while aligning with institutional goals and the intelligent repurposing of content across platforms for effective outreach by 2025.

Brian Piper, an AI integration consultant and author of Epic Content Marketing for Higher Education, shares his expertise on how AI is reshaping higher education at the Engage Summit. He discusses the urgent need for institutions to adopt AI technologies and the importance of storytelling in content marketing. Piper emphasizes fostering collaboration and experiential learning, urging schools to embrace innovation to tackle modern challenges effectively. His insights highlight the transformative potential of AI in enhancing student engagement and learning experiences.

Join Brian Piper, an author and AI consultant, as he delves into his transition from a stable university role to full-time consulting. He shares insights on leveraging AI to enhance community engagement and building authentic connections with audiences. Discover the balance between utilizing technology and fostering genuine relationships, while exploring the challenges of tech adoption. Brian also emphasizes the importance of trust in AI expertise and the ethical considerations of AI in marketing and community building.

Brian Piper, an author and AI consultant, shares his expertise on creating custom GPTs to elevate marketing efforts. He discusses how these personalized AI models can streamline workflows and enhance brand consistency. Piper intertwines his insights with thrilling tales of wingsuit skydiving, showcasing the adventurous side of innovation. He emphasizes collaboration in developing effective custom GPTs and explores strategies for repurposing content to maximize its value. Additionally, he highlights the efficiency gains in audio and video production through AI tools.

Brian Piper, an expert in digital content strategy and host of the AI4U podcast, delves into how AI transforms content creation and management. He emphasizes that a great strategy is intentional and data-driven, urging teams to align content with business goals. Brian highlights the human aspect of AI adoption, pointing out the importance of change management in integrating new tools. He also explores AI's role in ensuring brand consistency and bolstering audience engagement, offering insights that can reshape organizational approaches to content.