Brian Piper

Brian Piper, an AI and content marketing strategist, dives into proven strategies for overcoming underperforming content. He discusses the journey from traditional marketing to embracing authenticity and audience engagement. With insights on leveraging AI tools, Piper emphasizes crafting a solid content marketing framework and hiring strategies that attract established influencers. He advocates for empowering personal brands while aligning with institutional goals and the intelligent repurposing of content across platforms for effective outreach by 2025.

Brian Piper, an AI integration consultant and author of Epic Content Marketing for Higher Education, shares his expertise on how AI is reshaping higher education at the Engage Summit. He discusses the urgent need for institutions to adopt AI technologies and the importance of storytelling in content marketing. Piper emphasizes fostering collaboration and experiential learning, urging schools to embrace innovation to tackle modern challenges effectively. His insights highlight the transformative potential of AI in enhancing student engagement and learning experiences.

Join Brian Piper, an author and AI consultant, as he delves into his transition from a stable university role to full-time consulting. He shares insights on leveraging AI to enhance community engagement and building authentic connections with audiences. Discover the balance between utilizing technology and fostering genuine relationships, while exploring the challenges of tech adoption. Brian also emphasizes the importance of trust in AI expertise and the ethical considerations of AI in marketing and community building.