Join Brian Piper, an author and AI consultant, as he delves into his transition from a stable university role to full-time consulting. He shares insights on leveraging AI to enhance community engagement and building authentic connections with audiences. Discover the balance between utilizing technology and fostering genuine relationships, while exploring the challenges of tech adoption. Brian also emphasizes the importance of trust in AI expertise and the ethical considerations of AI in marketing and community building.
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Brian Piper's Career Pivot
Brian Piper transitioned from university content strategy to full-time AI consulting due to growing demand.
His work includes leading AI integration initiatives and AI councils at the University of Rochester.
insights INSIGHT
AI's Impact on Content
AI is fundamentally changing computing, potentially more than the internet did.
Brian connects this shift to his passion for content, emphasizing AI's role in content creation and community building.
This fully revised and updated edition of Epic Content Marketing walks marketers through the process of creating stories that inform, entertain, and compel customers to act. It covers the newest content marketing methods and tools, including Web3, the creator economy, and the use of NFTs and discord servers. The book provides practical advice on content models, team structure, community building, and making data-driven decisions to optimize content performance. It includes case studies from leading corporations like John Deere, LEGO, and Coca-Cola to illustrate successful content marketing implementations.
Epic Content Marketing for Higher Ed
Epic Content Marketing for Higher Ed
Brian Piper
Superfans
The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
Pat Flynn
In 'Superfans,' Pat Flynn outlines a process to transform casual followers into dedicated superfans. The book emphasizes the importance of creating memorable experiences and building strong connections with your audience. It is divided into four parts: moving from a casual audience to an active audience, from an active audience to a connected community, from a connected community to superfans, and avoiding the pitfalls of building superfans. Flynn draws from his own experiences and those of other entrepreneurs to illustrate how to create a loyal and engaged community that will support your business over time.
Brian Piper is an author, speaker, and consultant. In this episode, returning guest Brian talks about his recent shift into full time consulting, blending his background of content optimization, marketing, and strategy with the opportunities of AI. We dive deep into building communities and how to be audience-centric, while leveraging AI responsibly to deepen connections.
Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.
Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.
Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024.
Brian is the host of the AI for U podcast, which focuses on practical AI implementation and use cases in higher education institutions.
He is chair of the Marcom AI Committee and a member of the AI Council at the University of Rochester.
When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
From There to Here 
