Social Media Marketing Podcast Content Marketing Strategies for 2025: A Framework for Success
35 snips
Jan 16, 2025 
Brian Piper, an AI and content marketing strategist, dives into proven strategies for overcoming underperforming content. He discusses the journey from traditional marketing to embracing authenticity and audience engagement. With insights on leveraging AI tools, Piper emphasizes crafting a solid content marketing framework and hiring strategies that attract established influencers. He advocates for empowering personal brands while aligning with institutional goals and the intelligent repurposing of content across platforms for effective outreach by 2025.
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Content Discoverability Decline
- Content discoverability is declining due to changing search habits and platform algorithms.
- Target younger generations by prioritizing social media and community platforms.
Content Strategy Importance
- Develop a rock-solid content strategy to reach your ideal audience.
- This framework increases content visibility and engagement.
Indirect Selling with Content
- Use content marketing as an indirect sales tool.
- It nurtures leads and moves them down the sales funnel, not for direct "click-to-buy" conversions.
