Joe Pulizzi

Join Joe Pulizzi, founder of the Content Marketing Institute and author of 'Burn The Playbook,' as he dives into the importance of audience ownership and the creator economy. He discusses how legacy content remains valuable despite algorithm changes. Joe emphasizes building trust through repetition and focusing on audience needs over mass reach. He shares insights on networking and overcoming obstacles in creative ventures, all while navigating the balance between AI advancements and maintaining human connection.