This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

McDonald's snack wraps make a nostalgic comeback, prompting a humorous discussion on fast food favorites. The rise of AI is reshaping media, pushing brands to lean into individual creators amidst concerns over journalism. A pop artist's reclaiming of her music catalog signifies a new era of artist control. The Cleveland Browns face controversies that reflect broader media evolution. Legal battles, including one between the New York Times and OpenAI, highlight pressing issues around content security. Nostalgic marketing strategies resonate with Gen Z and millennials.

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn commenting and Duolingo. Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks. ----- This week's links: Anthropic AI Resorts to Blackmail AI Layoffs Are Here The End of Website Traffic Print is Dead. Long Live Print. Duolingo CEO Retraces AI Announcement Businesses Go On Bitcoin Buying Spree The AI Agent Pitch Deck ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

A recent marketing event by Google showcased an explosion of AI advancements, raising concerns over their reliance on search ads. Meanwhile, Apple faces new competition as OpenAI expands into hardware. The discussion also covers Netflix's partnership with Sesame Workshop and a blunder by the Chicago Sun-Times involving AI-generated content, highlighting the need for integrity in journalism. Additionally, there's a lively debate on AI's role in writing, showcasing the varied opinions of authors and the future of creativity.

Mark Zuckerberg goes to war with the advertising industry as Meta introduces its AI DIY tool—will it flop or succeed? The BBC dives into TikTok to tackle disinformation, while industry giants like Warner Brothers and Nutter Butter thrive. Expect laughs with a quirky take on Sperm Racing and a serious look at AEO, the future of SEO. Golfing merges business and charity, underlining how personal connections drive impact. Tune in for humor, insights, and a peek at the ever-evolving world of digital marketing!

Buckle up for a wild ride as AI takes the wheel! Meta's Zuckerberg pushes boundaries, raising concerns over loneliness without safety nets. The possibility of Trump taxing films sparks a head-scratching discussion. Meanwhile, a new Virginia law promises to curb social media scrolling but likely won't change much. LEGO makes a splash with innovative marketing linked to Formula 1, and Warren Buffett's retirement marks the end of an era. The hosts dive into the intersection of tech, community, and the importance of genuine connections in an increasingly digital world.

Dive into the exciting world of content entrepreneurship and the evolving creator economy, with insights on trends expected by 2025. Learn about the balance of renting vs. owning content platforms and how community can act as a form of currency. Hear about making a living as a creator and the importance of building your personal brand beyond social media. The hosts also touch on storytelling, consistency in content creation, and the shift in marketing strategies that align passions with career paths.

Political tensions are reshaping content marketing as companies focus inward amid tariffs. A verdict against Google disrupts their ad monopoly, sparking predictions for the future of advertising. There's a playful debate around wealth inequality and online privacy, particularly regarding cookies. The hosts also dish on pop culture and sports, injecting humor into serious topics. Trust in media is under scrutiny, raising questions for marketers on content strategies in a skeptical landscape.

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include databases and Twinkies. Rants and raves include Superman and faith-based billboards. This week's links: META's FTC Case Starts OpenAI to Launch Social Platform? Creator Economy Jobs on the Up Top Gen AI Use Cases Twinkies Goes 420 The Summer of Superman ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The hosts dive into whether AI has spelled the end for traditional search engines like Google. They debate the age-old advice about building on rented land. TikTok's ongoing issues with the U.S. government make headlines once again. Marketing insights emerge as one host critiques the Catholic Church while the other praises Duolingo's innovative approach. A rousing discussion includes London's advertisements targeting Tesla. The implications of AI on content marketing are explored, emphasizing the need for adaptability in a shifting digital landscape.

Dive into a whirlwind of absurdity where TikTok's status hangs in the balance, and Elon Musk's latest merger is deemed nothing short of ridiculous. The hosts dissect META's copyright missteps and critique bizarre marketing trends like vibe marketing. Cultural musings intertwine with business insights, revealing the challenges of navigating the marketing landscape. With humor and wit, they highlight the complexities of AI in creative industries, all while pondering how tariffs and economic shifts affect marketing strategies.