This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Latest episodes

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Oct 4, 2024 • 55min

Your Content Marketing Questions Are Answered [Special Episode] (448)

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!
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Sep 27, 2024 • 1h 11min

X Takes Free Speech to a New Level (447)

Join Leon, an insightful veteran of X discussions, and Joe, who’s thrilled about The Onion's quirky membership initiative. They dive into why X's transparency report feels anything but clear and debate the New York Times' risky audio subscription model. Joe expresses glee over The Onion's innovative approach, while they critique LinkedIn's AI rollout. They also share opinions on the latest content marketing books and hilarious celebrity antics, blending humor with sharp industry insights.
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Sep 20, 2024 • 1h 16min

Will OpenAI's Seeds Grow a Strawberry Harvest? (446)

OpenAI's new 'Strawberry' model is put to the test, sparking discussions on AI's impact on marketing and creative processes. TikTok faces a court battle amidst security concerns, while Instagram rolls out a teen-only platform. MrBeast leaks insights from his YouTube production manual, raising questions about its value. Meanwhile, the hosts reflect on nostalgic cereal memories, the evolving landscape of media ownership, and the emotional highs and lows of their favorite NFL teams.
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7 snips
Sep 13, 2024 • 57min

How We Use AI for Content and Marketing [Special Episode] (445)

In this special talk, Joe and Robert dive into the fascinating role of AI in marketing and content creation. They share personal anecdotes, from playful football predictions to lively discussions about Adele's Vegas performances. The hosts examine how AI is reshaping sports marketing and creative workflows, emphasizing the balance between efficiency and human artistry. They also reflect on the importance of deep engagement with original content, revealing the nuances of using AI tools while recognizing their limitations.
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Sep 6, 2024 • 1h 6min

Zuck and Musk Get What They Want (444)

In this engaging discussion, Mark Zuckerberg, the founder of Facebook, and Elon Musk, the visionary behind Tesla and SpaceX, dive into the impact of government influences on social media platforms. Zuckerberg reveals pressure from the Biden Administration over COVID content, while Musk faces a ban on X in Brazil. The duo also celebrates the Kelce brothers' massive Amazon deal and critiques shifts in content licensing. They share insights on the stagnation of tech innovation and explore the evolving monetization landscape in podcasting.
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Aug 30, 2024 • 50min

The 2024 NFL Predictions Show [Special Episode] (443)

Get ready for a deep dive into the 2024 NFL season! The hosts candidly discuss new kickoff rules designed for player safety while keeping the excitement high. Predictions for the AFC and NFC Championship games spark spirited debates, with a focus on teams like the Cowboys, Browns, and Rams. Standout players and a bold MVP forecast for the Packers' quarterback take center stage. Don’t miss the final bet that promises to add some extra thrill to the season!
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Aug 23, 2024 • 1h 6min

What Content Marketers Can Learn from the DNC (442)

The discussion kicks off with a hilarious tale of firefighters saving a dog, followed by insightful takes on the DNC's savvy content strategies. Chick-fil-A dives into streaming, while Procreate stands firm against generative AI. The hosts highlight the Savannah Bananas' quirky marketing and Snoop Dogg's revamped campaign that emphasizes entertainment. They also explore the evolving landscape of youth engagement in politics, underscoring the importance of positivity and creative storytelling. A whirlwind of marketing innovation awaits!
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Aug 16, 2024 • 1h 1min

Reddit's Big Opportunity for Brands (441)

Reddit is gaining traction as a key player in the social media arena, especially for brands seeking engagement. The contrasting fortunes of companies like Heineken and the Queensland Symphony Orchestra highlight the importance of marketing strategies. The Savannah Bananas offer an exciting new take on baseball with their fan-focused events. Meanwhile, concerns about AI in marketing and surveillance pricing raise questions about authenticity and engagement in the digital age. It’s a dynamic time for brands navigating this shifting landscape.
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Aug 9, 2024 • 1h 10min

X Goes Full Idiot Mode in Suing Advertisers (440)

In a surprising move, a major social media platform sues its advertisers to win them back. A judge rules Google an illegal monopoly, sparking discussions about its implications and Apple's involvement. The conversation shifts to the Harris campaign's social media success versus the Army's failure with The Rock. Rants include changing opinions on the Olympics and a look at the rise of internal creators in content marketing. Humor and insights abound as the hosts navigate the chaotic landscape of tech and advertising.
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Aug 2, 2024 • 1h 6min

Content Marketing Gets a Health Check (439)

Explore groundbreaking content marketing strategies in healthcare, featuring a case study from New York's largest hospital system. Discover Reddit's bold move to block search engines demanding payment for access to unique content. Dive into Elon Musk's controversial behavior on social media that contradicts his own policies. Enjoy humorous takes on pop culture icons like Flavor Flav while addressing the intriguing intersection of AI and marketing. Lastly, critique Google’s latest AI ad that misses the mark on authentic personal expression.

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