This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The Era of AI-Made Everything (501)

11 snips

Oct 10, 2025

Joe and Robert dive into the latest AI updates from OpenAI and Meta, pondering their potential to reshape social networks. They explore the implications of a $1.5 billion settlement for authors concerning AI training. Discussion shifts to Alex Cooper launching a marketing agency, setting a new trend for creators. YouTube's auto-dubbing feature raises debates on localization versus translation. They also rant about MrBeast's risky viral stunts while praising the innovative ABBA Voyage live show.

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INSIGHT

Social AI Will Flood Feeds With AI Slop

OpenAI's Sora and Meta's push signal social AI will flood feeds with AI-created short video content.
Robert Rose warns this will accelerate 'AI slop' and make authentic human content a premium differentiator.

ADVICE

Expect Pay-to-Scale For Viral AI Content

Consider 'pay-to-scale' models for viral AI content where creators or brands pay a small fee to boost extreme viral bandwidth.
Joe Pulizzi suggests creators might accept micro-payments if platforms charge for heavy distribution.

INSIGHT

AI Lowers Barriers, Not The Essence Of Creativity

Generative AI has democratized expressive tools to near-zero cost, shifting scarcity from tools to authentic expression.
Robert Rose frames creativity claims as marketing; AI mainly reduces barriers but doesn't create true creativity.

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After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird.

OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, advertisers, and the future of "artificial content."

In other news, Anthropic settles a $1.5 billion lawsuit that could mean payouts for authors everywhere (and a big precedent for copyright in AI).

Plus, Call Her Daddy's Alex Cooper launches a new marketing agency that might just be the new business model for content entrepreneurs.

And YouTube rolls out auto dubbing for creators and marketers. Joe and Robert debate whether that's a blessing or a curse.

This week's winner: CMI's new B2B Research Report. This week's loser: China's growing propaganda machine.

Rants and Raves: A look at ABBA Voyage and MrBeast, two very different but equally fascinating examples of what happens when creativity, technology, and obsession collide.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork