This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

500 Hours of Marketing, Rants, and Football [Special Episode]

5 snips
Oct 3, 2025
Celebrating a milestone, two hosts journey through twelve years of marketing insights and laughs. They reflect on critical moments, from their origin story to bold predictions about platforms like Google and Facebook. Nostalgia reigns as they revisit fan messages and anecdotes, sharing entertaining wrong bets. The deep dive into audience building reveals its strategic value, while discussions on AI's role in marketing add a contemporary twist. Get ready for humorous predictions about the future and fond memories of their podcasting adventure!
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ANECDOTE

Origins And Kevin Smith Shoutout

  • Joe and Robert opened the show joking about surprise gifts and Kevin Smith congratulating them for 500 episodes.
  • Their playful rapport and early event memories set the podcast's long-running, informal tone.
ANECDOTE

Humble First Episode

  • Episode 1 originally launched in November 2013 with skippy Skype audio and a homemade feel.
  • Early episodes mixed marketing talk with football and awkward pauses that became part of their charm.
INSIGHT

Hyped Platforms Often Fade

  • Many industry hyped features from 12 years ago (Google Plus, LinkedIn company pages) faded or became irrelevant.
  • The hosts use this to show marketing fads often overpromise and quickly lose importance.
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