This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Ohhhh Claude! (502)

9 snips
Oct 17, 2025
Joe and Robert dive into California's groundbreaking AI legislation, questioning if social media controls are effective or just a cover-up. They critique OpenAI's underwhelming consumer ads while exploring Anthropic's creative experiential marketing approach. Buc-ee's surprises everyone by transforming restrooms into a retail destination, whereas Deloitte Australia faces trust issues after AI errors. The hosts explore the dangers of outrage-driven content and celebrate authentic storytelling on LinkedIn, proving genuine connection is key.
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INSIGHT

Broad AI Bans For Kids Are Impractical

  • Legislating broad bans on AI chatbots for minors is impractical and risks unintended consequences.
  • Gavin Newsom favored targeted transparency and safety protocols over a total ban to avoid blocking useful products for youth.
ADVICE

Use Age Gating And Identity Verification

  • Do consider age-gating or identity verification on social apps to reduce anonymous harmful behavior.
  • Implement national standards rather than patchwork state rules to avoid inconsistent protections.
INSIGHT

Platform Controls Often Shift Responsibility

  • Social platforms' new parental controls and PG-13 filters are largely PR moves that shift responsibility to parents.
  • Meta and others create tools to avoid legal risk while knowing most users won't change settings.
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