This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose The Rise of Creators, the Fall of Studios (499)
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Sep 26, 2025 Average creators are edging out Hollywood studios, opening up new possibilities for brands. They discuss how the rise of streaming and platforms like Amazon Prime is changing traditional models. A marketer's purchase of a major real estate magazine highlights innovative media strategies. Conversations about job hugging expose the risks of staying in unsatisfying roles, while concerns over AI-generated content clutter raise productivity questions. Plus, a location-based service for creators aims to foster community in this evolving landscape.
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Creators Becoming New Studios
- Creator-led production is rapidly scaling into full studios with lower costs and direct audience control.
- This shift pressures traditional Hollywood economics and accelerates creator-first streaming content.
Younger Viewers Migrate To Connected TV
- Younger audiences increasingly watch creator content on big connected TVs instead of traditional TV.
- YouTube is now a dominant streaming network, challenging legacy studios and changing prime-time viewing.
Technology Lowers Barriers To Production
- Falling production and rising tech democratization make it feasible for small teams to match past production quality.
- Declining manufacturing and hardware costs have removed many historic barriers to launching products and media.
