This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose TikTok You Don't Stop (498)
8 snips
Sep 19, 2025 Dive into the intriguing drama surrounding TikTok's potential fate amid U.S.-China negotiations. YouTube boasts about its significant creator payouts while rolling out innovative AI tools. Discover Albania's groundbreaking move by appointing an AI minister, signaling a shift in governance. Local TV faces a sharp decline in ad revenue, prompting discussions on democracy in local media. Plus, explore a creative campaign inspired by Truman Show that leverages authentic storytelling. It’s a whirlwind of marketing insights!
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TikTok Deal Feels Like Theater
- The TikTok ban negotiations look like theater — deadlines shifted and heavy U.S. firms may only get a licensed slice.
- Robert Rose and Joe Pulizzi suggest the deal likely preserves ByteDance control while offering an American-facing franchise.
YouTube Wants To Be The Creator Hub
- YouTube is pushing to be both the creation and distribution hub by adding AI creation and editing inside Shorts.
- This vertical integration aims to make YouTube the all-in-one choice for beginner creators and rival TV streaming.
Use Video Clips To Grow Audio Shows
- If your podcast is audio-first, use short video clips and YouTube Shorts to drive discoverability and growth.
- Anchor the show in audio but promote with video assets to reach new audiences and increase listens.
