TikTok You Don't Stop (498)

No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times

YouTube makes a strong case that they are integral to the US economy. With $100 billion going to creators, new and improved creation features, and an all-in-one create and distribute scenario, it seems like everything we want. Or is it? Links to more: YouTube AI likeness detection and creator tools - The Wrap Made on YouTube 2025 - Official Blog

Albania has become the first country in the world to appoint an AI minister. Joe contends this is just the beginning. Link to more: Albania appoints world’s first AI-made minister – POLITICO

Special thanks to Jared Luttjeboer for his question on video vs. audio podcasting. Learn more about Jared’s work here: The Church History Project Podcast

Marketing winners and losers include:

• Local TV has lost more than half of its share of media spending since 2017 – TV Technology

• The Friend Show – Truman Show-Inspired Campaign by Creator’s Friend

Rants and raves include:

• Alden’s bid for DallasNews – Axios

• GenAI college marketing: positioning as academic friends, not foes

-------

This week's sponsor:

Did you know that most businesses only use 20% of their data?

That's like reading a book with most of the pages torn out.

Point is, you miss a lot.

Unless you use HubSpot.

Their customer platform gives you access to the data you need to grow your business.

The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference.

Because when you know more, you grow more.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

-------

This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork