This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The hosts predict the Eagles versus Chiefs Super Bowl outcome with a mix of analysis and conspiracy theories. They dive into the high stakes of Super Bowl advertising, contemplating its costs and strategies while sharing nostalgic anecdotes. A thoughtful comparison between OpenAI’s deep research and Google’s offerings highlights the evolving role of AI in marketing. They also tackle the ethical dilemmas in meme coins linked to politics, stressing the need for transparency. The discussion blends humor and insight, making for an engaging listen.

DeepSeek makes waves in the AI sector with a more affordable model, raising questions about the industry's future. TikTok faces potential government favoritism amid acquisition discussions, while Substack incentivizes creators to switch platforms. Marketing highlights include Timothee Chalamet and TGL golf league. The hosts dive into AI's role in content creation, authenticity challenges, and the rise of misinformation, all while humorously reflecting on the evolving media landscape. The episode blends pop culture and marketing insights for an engaging listen.

The latest buzz revolves around TikTok's uncertain future and potential acquisitions, sparking lively debates. Instagram is pouring funds into creator incentives, attempting to up its game against TikTok. The Trust Barometer reveals insights into media trust, while predictions swirl around the next steps for META. The dynamic rivalry in the creator economy is palpable, as platforms wrestle for top talent. Entertaining rants about AI's future and the need for local journalism add depth to the discussion, making it a must-listen!

The hosts humorously explore six surefire ways to fall into the dreaded "content marketing meh" in 2025. They discuss the pitfalls of spreading thin across too many platforms and relying too heavily on external influencers instead of nurturing internal talent. Emphasis is placed on the importance of finding a unique voice and avoiding cookie-cutter AI tools. Engaging anecdotes from the NFL and personal stories add spice, advocating for a simplified approach to address core issues without losing sight of authentic audience connections.

The discussion kicks off with META's ambitious plan to introduce AI bots into social media, exploring the future of synthetic content. There's juicy speculation on Elon Musk's potential influence over TikTok. Iconic characters like Popeye and TinTin are entering the public domain, sparking creative marketing opportunities. The hosts rant about the challenges of commercial fatigue during sports broadcasts, while also highlighting the fastest-growing marketing roles amid increasing AI integration. A vibrant mix of insights and humor keeps the conversation engaging!

Dive into amusing predictions for 2025, from the fate of social media giants like TikTok to the potential for AI's role in marketing. The hosts reflect on the emotional roller coaster of Cleveland Browns fans while humorously assessing past forecasts. Explore the ramifications of tech addiction, ambitious content marketing trends, and the societal impact of online sports gambling. Enjoy light banter about nostalgic advertising and political forecasts as they dissect this season's NFL surprises. Don't miss their bold predictions for the future!

Reflecting on the lessons learned in 2024, the hosts dive into the potential pitfalls of chasing the latest AI trends. They question the future success of podcasts and emphasize investing in creators rather than influencers. Light-hearted discussions reveal insights into the challenges of launching podcasts in a competitive landscape. A humorous take on failure underscores the necessity of self-forgiveness and adaptation. Ultimately, they advocate for a focused approach to marketing that fosters creativity and collaboration.

The hosts dive into the latest Pew research on social media platforms favored by Gen Z, revealing surprising shifts away from traditional giants like Facebook. They discuss the most overhyped marketing strategies for the coming year, predicting celebrity endorsements will take the top spot. Ethical concerns arise as they critique influencer marketing and the need for genuine connections. Plus, they explore how AI is reshaping content creation while cautioning against its potential pitfalls. Rants and laughs about the current state of tech and media round out the lively conversation.

The hosts dive into the world of TikTok, discussing its potential ban and the implications for marketers. They reveal how Omnicom's $13 billion merger with Interpublic reshapes advertising. An exciting look at OpenAI's Sora highlights its potential to revolutionize video generation while grappling with challenges like misinformation. There's also a nod to the resurgence of print media as a strategy. With a blend of humor and insight, they explore the evolving landscape of content marketing and the essential balance between innovation and human connection.

In this lively discussion, the Australian government's plan to ban social media for under-16s raises eyebrows. TikTok is emerging as a formidable competitor to Amazon, especially after record-breaking Black Friday sales. The speakers also explore the exciting rise of Bluesky as a fresh social media option. They celebrate marketing successes, like Jaguar's innovative strategies, while touching on cultural moments like Elvis Presley's 1968 comeback. It's a captivating blend of marketing insights and pop culture reflections!