This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Dive into the transformative shifts in marketing over the past 25 years, with a focus on the impact of generative AI. Discover the idea of 'valuable friction' and how it can enhance creativity amidst pressures for efficiency. Explore the stagnation many marketers feel and how embracing challenges can foster deeper connections. The discussion navigates the evolving relationship between AI and content creation, emphasizing the need for human creativity in this tech-driven landscape.

In this lively conversation, Robert and Joe tackle four eye-opening secret questions. They share personal stories about travel aspirations and biggest regrets. Discussions shift to evolving political views and the impact of a comedy club upbringing on marketing strategies. With humor guiding their insights, they reflect on life lessons learned from past challenges and explore modern marketing dynamics. Finally, they weigh dream destinations against their rich experiences shaping contemporary practices.

The discussion dives into the marketing strategies behind Donald Trump's victory, suggesting he outperformed Kamala Harris in reaching voters. They analyze the role of fear and storytelling in political campaigns. A playful marketing stunt with Chilean sea bass crackers sparks joy and highlights innovative branding. The hosts also delve into stock market responses to political changes and emphasize the need for more choices in uncertain times. A personal anecdote showcases how setbacks can create new opportunities in the evolving world of content marketing.

Discover the huge content marketing potential in local news as trust in businesses rises. The Washington Post faces backlash after dropping endorsements, costing them thousands of subscribers. Big tech earnings soar thanks to AI innovations while young TikTok creators struggle with real-life balance. Explore the impact of social media on marketing trends and the college decisions of high school influencers. Plus, a wild Nutter Butter campaign shows how creative ideas can capture attention in today's saturated media landscape!

Discover the latest findings from the Content Marketing Institute's 2025 research on content marketing strategies. Emphasizing the importance of local focus and innovative approaches, Joe and Robert advocate for a 'less is more' mentality. They humorously tackle the challenges of budget constraints and high expectations in marketing. The need for authentic, strategic, and engaging content emerges as a top priority, urging marketers to embrace risk-taking to revitalize their efforts. Tune in for insights that'll reshape your marketing strategies!

Big changes are happening in the media world as Semrush's purchase of Search Engine Land raises questions about acquisition seasons. Trust in media is at a shocking low, but this opens doors for innovative content marketing strategies. TikTok faces backlash over its impact on teens, highlighting concerns about mental health. Plus, James Patterson takes a surprising turn by launching a channel on Substack. The hosts also dive into the role of creativity in overcoming resistance and the need for collaboration beyond conventional advertising.

Discover the intriguing rise of AI in content creation, with Google's NotebookLM challenging traditional methods. The discussion dives into the competitive landscape as Google faces scrutiny and market shifts. Plus, the alarming misuse of Meta's glasses raises concerns about privacy. Winners and losers in branding, including Mountain Dew and WordPress, highlight the ongoing evolution in marketing. The impact of social media on youth mental health and a call for innovation in B2B content marketing round out this insightful conversation.

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!

Join Leon, an insightful veteran of X discussions, and Joe, who’s thrilled about The Onion's quirky membership initiative. They dive into why X's transparency report feels anything but clear and debate the New York Times' risky audio subscription model. Joe expresses glee over The Onion's innovative approach, while they critique LinkedIn's AI rollout. They also share opinions on the latest content marketing books and hilarious celebrity antics, blending humor with sharp industry insights.

OpenAI's new 'Strawberry' model is put to the test, sparking discussions on AI's impact on marketing and creative processes. TikTok faces a court battle amidst security concerns, while Instagram rolls out a teen-only platform. MrBeast leaks insights from his YouTube production manual, raising questions about its value. Meanwhile, the hosts reflect on nostalgic cereal memories, the evolving landscape of media ownership, and the emotional highs and lows of their favorite NFL teams.