This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The Golden Age of Content Marketing (494)

10 snips
Aug 22, 2025
Are we witnessing a golden age for content marketing? The hosts discuss Hollywood's foray into branded sitcoms and the NFL's new training for players in media roles. Creators are pushing back against restrictive contracts, impacting brand relationships. Meanwhile, Taylor Swift and MSNBC exemplify marketing wins. Interestingly, there's a revival of print media, suggesting its strategic viability. The conversation underscores the maturation of content marketing, where authenticity and storytelling will define future success for brands and creators alike.
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INSIGHT

Brands Are Becoming Media Companies

  • Brands can operate like media companies by producing high-quality entertainment that builds audiences and trust.
  • When executed well, branded shows generate PR and viewership comparable to traditional entertainment.
ADVICE

Market Your Marketing Upfront

  • Market the marketing: plan distribution and PR before or alongside content creation.
  • Allocate a majority of budget to distribution so content has a chance to find an audience quickly.
INSIGHT

Content Marketing Is Resurgent

  • Search interest in 'content marketing' has surged, signaling a strategic shift toward deeper, higher-quality content formats.
  • Brands must invest in long-form shows, education, and community to stay relevant in this renewed era.
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