This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

OpenAI's new 'Strawberry' model is put to the test, sparking discussions on AI's impact on marketing and creative processes. TikTok faces a court battle amidst security concerns, while Instagram rolls out a teen-only platform. MrBeast leaks insights from his YouTube production manual, raising questions about its value. Meanwhile, the hosts reflect on nostalgic cereal memories, the evolving landscape of media ownership, and the emotional highs and lows of their favorite NFL teams.

In this special talk, Joe and Robert dive into the fascinating role of AI in marketing and content creation. They share personal anecdotes, from playful football predictions to lively discussions about Adele's Vegas performances. The hosts examine how AI is reshaping sports marketing and creative workflows, emphasizing the balance between efficiency and human artistry. They also reflect on the importance of deep engagement with original content, revealing the nuances of using AI tools while recognizing their limitations.

In this engaging discussion, Mark Zuckerberg, the founder of Facebook, and Elon Musk, the visionary behind Tesla and SpaceX, dive into the impact of government influences on social media platforms. Zuckerberg reveals pressure from the Biden Administration over COVID content, while Musk faces a ban on X in Brazil. The duo also celebrates the Kelce brothers' massive Amazon deal and critiques shifts in content licensing. They share insights on the stagnation of tech innovation and explore the evolving monetization landscape in podcasting.

Get ready for a deep dive into the 2024 NFL season! The hosts candidly discuss new kickoff rules designed for player safety while keeping the excitement high. Predictions for the AFC and NFC Championship games spark spirited debates, with a focus on teams like the Cowboys, Browns, and Rams. Standout players and a bold MVP forecast for the Packers' quarterback take center stage. Don’t miss the final bet that promises to add some extra thrill to the season!

The discussion kicks off with a hilarious tale of firefighters saving a dog, followed by insightful takes on the DNC's savvy content strategies. Chick-fil-A dives into streaming, while Procreate stands firm against generative AI. The hosts highlight the Savannah Bananas' quirky marketing and Snoop Dogg's revamped campaign that emphasizes entertainment. They also explore the evolving landscape of youth engagement in politics, underscoring the importance of positivity and creative storytelling. A whirlwind of marketing innovation awaits!

Reddit is gaining traction as a key player in the social media arena, especially for brands seeking engagement. The contrasting fortunes of companies like Heineken and the Queensland Symphony Orchestra highlight the importance of marketing strategies. The Savannah Bananas offer an exciting new take on baseball with their fan-focused events. Meanwhile, concerns about AI in marketing and surveillance pricing raise questions about authenticity and engagement in the digital age. It’s a dynamic time for brands navigating this shifting landscape.

In a surprising move, a major social media platform sues its advertisers to win them back. A judge rules Google an illegal monopoly, sparking discussions about its implications and Apple's involvement. The conversation shifts to the Harris campaign's social media success versus the Army's failure with The Rock. Rants include changing opinions on the Olympics and a look at the rise of internal creators in content marketing. Humor and insights abound as the hosts navigate the chaotic landscape of tech and advertising.

Explore groundbreaking content marketing strategies in healthcare, featuring a case study from New York's largest hospital system. Discover Reddit's bold move to block search engines demanding payment for access to unique content. Dive into Elon Musk's controversial behavior on social media that contradicts his own policies. Enjoy humorous takes on pop culture icons like Flavor Flav while addressing the intriguing intersection of AI and marketing. Lastly, critique Google’s latest AI ad that misses the mark on authentic personal expression.

Google makes a significant shift in its cookie policy, sparking discussions on its impact on marketers. META surprises with the release of Llama 3 for developers, raising questions about its motives. Spotify's focus on podcasts for user loyalty is highlighted, along with misses like Deadpool and Heinz, and rants about British Airways and Field & Stream magazine.

This podcast delves into big deals like Taboola partnering with Apple and Dax Shepard's $80 million Amazon deal. Explore CMO's pressure in a potential marketing recession. Rants and raves about VidCon and StickerMule are also featured.