This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In this lively discussion, the Australian government's plan to ban social media for under-16s raises eyebrows. TikTok is emerging as a formidable competitor to Amazon, especially after record-breaking Black Friday sales. The speakers also explore the exciting rise of Bluesky as a fresh social media option. They celebrate marketing successes, like Jaguar's innovative strategies, while touching on cultural moments like Elvis Presley's 1968 comeback. It's a captivating blend of marketing insights and pop culture reflections!

Dive into innovative content marketing strategies for 2025! Discover how to leverage AI, like ChatGPT, for persona building and treat employees as content creators. The episode emphasizes the revival of print marketing and the importance of in-person events, especially for connecting with Gen Z and millennials. Plus, learn about creating diverse revenue streams and the crucial role of trust in establishing audience relationships. This is a fresh take on breaking through traditional marketing norms!

Dive into the transformative shifts in marketing over the past 25 years, with a focus on the impact of generative AI. Discover the idea of 'valuable friction' and how it can enhance creativity amidst pressures for efficiency. Explore the stagnation many marketers feel and how embracing challenges can foster deeper connections. The discussion navigates the evolving relationship between AI and content creation, emphasizing the need for human creativity in this tech-driven landscape.

In this lively conversation, Robert and Joe tackle four eye-opening secret questions. They share personal stories about travel aspirations and biggest regrets. Discussions shift to evolving political views and the impact of a comedy club upbringing on marketing strategies. With humor guiding their insights, they reflect on life lessons learned from past challenges and explore modern marketing dynamics. Finally, they weigh dream destinations against their rich experiences shaping contemporary practices.

The discussion dives into the marketing strategies behind Donald Trump's victory, suggesting he outperformed Kamala Harris in reaching voters. They analyze the role of fear and storytelling in political campaigns. A playful marketing stunt with Chilean sea bass crackers sparks joy and highlights innovative branding. The hosts also delve into stock market responses to political changes and emphasize the need for more choices in uncertain times. A personal anecdote showcases how setbacks can create new opportunities in the evolving world of content marketing.

Discover the huge content marketing potential in local news as trust in businesses rises. The Washington Post faces backlash after dropping endorsements, costing them thousands of subscribers. Big tech earnings soar thanks to AI innovations while young TikTok creators struggle with real-life balance. Explore the impact of social media on marketing trends and the college decisions of high school influencers. Plus, a wild Nutter Butter campaign shows how creative ideas can capture attention in today's saturated media landscape!

Discover the latest findings from the Content Marketing Institute's 2025 research on content marketing strategies. Emphasizing the importance of local focus and innovative approaches, Joe and Robert advocate for a 'less is more' mentality. They humorously tackle the challenges of budget constraints and high expectations in marketing. The need for authentic, strategic, and engaging content emerges as a top priority, urging marketers to embrace risk-taking to revitalize their efforts. Tune in for insights that'll reshape your marketing strategies!

Big changes are happening in the media world as Semrush's purchase of Search Engine Land raises questions about acquisition seasons. Trust in media is at a shocking low, but this opens doors for innovative content marketing strategies. TikTok faces backlash over its impact on teens, highlighting concerns about mental health. Plus, James Patterson takes a surprising turn by launching a channel on Substack. The hosts also dive into the role of creativity in overcoming resistance and the need for collaboration beyond conventional advertising.

Discover the intriguing rise of AI in content creation, with Google's NotebookLM challenging traditional methods. The discussion dives into the competitive landscape as Google faces scrutiny and market shifts. Plus, the alarming misuse of Meta's glasses raises concerns about privacy. Winners and losers in branding, including Mountain Dew and WordPress, highlight the ongoing evolution in marketing. The impact of social media on youth mental health and a call for innovation in B2B content marketing round out this insightful conversation.

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!