This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Will TikTok Challenge Amazon's Retail Dominance? (457)
Dec 6, 2024
In this lively discussion, the Australian government's plan to ban social media for under-16s raises eyebrows. TikTok is emerging as a formidable competitor to Amazon, especially after record-breaking Black Friday sales. The speakers also explore the exciting rise of Bluesky as a fresh social media option. They celebrate marketing successes, like Jaguar's innovative strategies, while touching on cultural moments like Elvis Presley's 1968 comeback. It's a captivating blend of marketing insights and pop culture reflections!
01:15:53
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Quick takeaways
- Australia's potential ban on social media for those under 16 raises significant concerns about enforcement and marketing strategies.
- Black Friday sales showcase record-breaking figures, highlighting consumer trends in mobile-driven shopping despite economic challenges.
Deep dives
The Host's Return and Excitement
The episode begins with the hosts expressing their emotions regarding the time apart, highlighting the anticipation of reconnecting and sharing thoughts on marketing, media, and digital content news. There is a playful banter between them which creates a lighthearted tone, indicating how much they missed each other while engaging with the audience's potential relief at their return. The mention of past loneliness and humorous attempts to connect adds a personal touch, setting the stage for a more casual and engaging discussion. This atmosphere contributes positively to the listener's experience as they delve into the podcast's content.
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