Will TikTok Challenge Amazon's Retail Dominance? (457)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Marketing in a Digital Age
This chapter explores the implications of Australia's ban on social media for individuals under 16 and its impact on marketing strategies. It discusses the record performance of Black Friday and TikTok's growing role in e-commerce, posing challenges to giants like Amazon. The chapter also touches on Jaguar's rebranding, the emergence of the Blue Sky platform, and the need for accountability in social media practices, especially concerning children's safety.
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