Will TikTok Challenge Amazon's Retail Dominance? (457)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating New Frontiers in Social Media and Branding
This chapter explores the rise of Blue Sky as a refreshing alternative to traditional social media platforms, driven by user desires for a less toxic environment. It also delves into notable marketing successes, including Taylor Swift's direct sales model and Jaguar's bold rebranding efforts towards an all-electric lineup. The discussion emphasizes the evolving dynamics of branding in a crowded market, balancing innovation with the preservation of established identities.
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