Will TikTok Challenge Amazon's Retail Dominance? (457)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Black Friday and the Rise of TikTok in E-commerce
This chapter explores the record-breaking sales of Black Friday, with significant online spending figures highlighting a positive retail outlook. It discusses the increasing role of TikTok as a competitor in e-commerce, examining its potential to rival Amazon through social media integration and influencer-driven content. The chapter concludes by considering TikTok's future as a possible 'super app' that reshapes the impulse shopping landscape.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
