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12min chapter
Will TikTok Challenge Amazon's Retail Dominance? (457)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Black Friday and the Rise of TikTok in E-commerce
This chapter explores the record-breaking sales of Black Friday, with significant online spending figures highlighting a positive retail outlook. It discusses the increasing role of TikTok as a competitor in e-commerce, examining its potential to rival Amazon through social media integration and influencer-driven content. The chapter concludes by considering TikTok's future as a possible 'super app' that reshapes the impulse shopping landscape.
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