Exploring Marketing Opportunities Beyond Digital Platforms

The boys are back with a regular episode this week!

In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff?

Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor?

And Bluesky continues to hit on all cylinders. But will it last?

Marketing winners include direct book sales and Jaguar.

Rants and raves include ChatGPT for travel and the Elvis documentary.

------

This week's links:

Australia to Ban Social Media

Black Friday Hits Record

Is TikTok Ready to Take on Amazon?

What is Bluesky?

Hat's off to Jaguar

Louis Grenier's Book Launch Plan

The Taylor Swift Direct Model

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.