This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The Huge Opportunity to Build Trust with Media (450)

Oct 18, 2024
Big changes are happening in the media world as Semrush's purchase of Search Engine Land raises questions about acquisition seasons. Trust in media is at a shocking low, but this opens doors for innovative content marketing strategies. TikTok faces backlash over its impact on teens, highlighting concerns about mental health. Plus, James Patterson takes a surprising turn by launching a channel on Substack. The hosts also dive into the role of creativity in overcoming resistance and the need for collaboration beyond conventional advertising.
Ask episode
Chapters
Transcript
Episode notes