

The Huge Opportunity to Build Trust with Media (450)
Oct 18, 2024
Big changes are happening in the media world as Semrush's purchase of Search Engine Land raises questions about acquisition seasons. Trust in media is at a shocking low, but this opens doors for innovative content marketing strategies. TikTok faces backlash over its impact on teens, highlighting concerns about mental health. Plus, James Patterson takes a surprising turn by launching a channel on Substack. The hosts also dive into the role of creativity in overcoming resistance and the need for collaboration beyond conventional advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Politics, Performance, and Public Perception
01:52 • 4min
From Sports to Media Mergers
05:40 • 18min
Collaboration Beyond Advertising
23:20 • 4min
Trust in Media: An Evolving Landscape
27:12 • 11min
TikTok's Troubling Impact on Teens
38:30 • 22min
Confronting Resistance and Embracing Creativity
01:00:50 • 9min
Anticipation for Content Marketing World
01:10:06 • 2min