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11min chapter
The Huge Opportunity to Build Trust with Media (450)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Trust in Media: An Evolving Landscape
This chapter examines the significant decline in trust towards media among Americans, as indicated by a recent Gallup report revealing only 31% confidence in its accuracy. The discussion highlights the complexities of media trust, including the disparity between broad distrust and specific trust in certain outlets. It further explores how personalized content marketing strategies can enhance trust, using examples from brands like Sonos and Capital Group to illustrate the positive effects of establishing human connections with audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode