This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Huge Opportunity to Build Trust with Media (450)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

From Sports to Media Mergers

This chapter features a lively discussion on a football game's surprising strategies and the emotional investment in the Cleveland Guardians' baseball season, blending sports analysis with personal anecdotes. The conversation then shifts to significant industry moves, including SEMrush's acquisitions and their implications for the media landscape. Speakers reflect on the challenges and strategies of managing content marketing in the wake of these acquisitions, emphasizing the importance of continuity and audience engagement.

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