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18min chapter
The Huge Opportunity to Build Trust with Media (450)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
From Sports to Media Mergers
This chapter features a lively discussion on a football game's surprising strategies and the emotional investment in the Cleveland Guardians' baseball season, blending sports analysis with personal anecdotes. The conversation then shifts to significant industry moves, including SEMrush's acquisitions and their implications for the media landscape. Speakers reflect on the challenges and strategies of managing content marketing in the wake of these acquisitions, emphasizing the importance of continuity and audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode