This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Big Opportunity for Brands in Local Content (452)

Nov 1, 2024

Discover the huge content marketing potential in local news as trust in businesses rises. The Washington Post faces backlash after dropping endorsements, costing them thousands of subscribers. Big tech earnings soar thanks to AI innovations while young TikTok creators struggle with real-life balance. Explore the impact of social media on marketing trends and the college decisions of high school influencers. Plus, a wild Nutter Butter campaign shows how creative ideas can capture attention in today's saturated media landscape!

01:08:00

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Quick takeaways

The decline of local newspapers has created significant content gaps, presenting brands with a major opportunity for community engagement through content marketing.

The partnership between Major League Baseball and Strauss for player helmet sponsorship exemplifies innovative marketing tactics that enhance brand visibility and audience connection.

The emergence of 'ghost jobs' reflects a troubling trend in hiring practices, emphasizing the need for transparency and integrity in job advertisements.

Deep dives

YouTube's Fine and Kremlin Response

Russia has imposed an extraordinary fine of 20.5 decillion dollars on Google and YouTube for blocking Kremlin-affiliated websites, highlighting the increasingly contentious relationship between the platform and Russian authorities. This enormous figure, equivalent to 20 followed by 33 zeros, raises eyebrows about its actual enforceability and serves as a tongue-in-cheek reference to the notorious villain, Dr. Evil. The situation reflects the Kremlin’s ongoing struggle to control the narrative within its borders, particularly in the face of growing digital resistance. As YouTube continues to enforce its policies against misinformation, this case underscores the tension between media platforms and government censorship in the digital age.

Intro

2min

Fan Passion and Sports Reflections

11min

Navigating Political Dilemmas and the Future of Local Media

4min

Impacts of Leadership on Journalism

10min

Consumer Reactions and the Role of Marketing Tools

3min

AI in Podcasting and News Trends

15min

TikTok's Influence on Youth and Marketing Trends

12min

The Unconventional Success of Nutter Butter's Viral Campaign

2min

Navigating the Social Media Landscape

8min

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?

In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.

Microsoft, Google and Apple report incredible earnings on the back of AI.

And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?

Winners and losers include Strauss and the Dallas Cowboys.

Rants and raves include another newsletter acquisition and ghost jobs.

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This week's links:

Washington Posts Kills Endorsements

Local News Content Gap

Microsoft Earnings Grow

TikTok High School Influencers

The NFL Goes Simpsons

Strauss Sponsorship with MLB

Another Newsletter Acquisition

Ghost Jobs

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- Hubspot.com/marketers

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