This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Big Opportunity for Brands in Local Content (452)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Impacts of Leadership on Journalism

This chapter explores the Washington Post's controversial decision to stop endorsing presidential candidates, attributed to owner Jeff Bezos, and its significant backlash from subscribers. The discussion focuses on the implications for journalism, editorial independence, and trust, particularly the need for effective communication within organizations. It also examines the broader challenges faced by media companies when leadership changes disrupt established practices and stakeholder confidence.

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