This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Big Opportunity for Brands in Local Content (452)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Consumer Reactions and the Role of Marketing Tools

This chapter explores the unrealistic consumer expectations surrounding subscription services amidst public outrage, and how unsubscribing signals accountability to companies. It also highlights the role of social media in shaping public sentiment and transitions into a discussion on marketing tools offered by HubSpot and another podcast on entrepreneurship.

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