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12min chapter
Big Opportunity for Brands in Local Content (452)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
TikTok's Influence on Youth and Marketing Trends
This chapter explores TikTok's impact on high school students, particularly how the desire for online fame affects their real-life choices, including college decisions. It addresses the empowering yet challenging nature of social media for young entrepreneurs, highlighting the pressures of content creation and mental health implications. The discussion also touches on innovative marketing strategies, including a groundbreaking sponsorship deal in Major League Baseball and the evolving nature of brand identity in the digital age.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode