This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Big Opportunity for Brands in Local Content (452)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Navigating Political Dilemmas and the Future of Local Media

This chapter explores the crucial relationship between impending political events and their repercussions on local media, focusing on the Washington Post's unprecedented non-endorsement. The speakers also examine the decline of local newspapers amidst digital challenges and discuss contemporary marketing trends, including AI developments and the influence of TikTok.

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