This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Big Opportunity for Brands in Local Content (452)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Unconventional Success of Nutter Butter's Viral Campaign

This chapter explores an unconventional Nutter Butter advertising campaign that captured attention with its bizarre, visually stunning style on TikTok. Highlighting its virality and media buzz, the discussion illustrates how unique creative approaches can effectively engage audiences and boost brand presence.

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