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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Your Content Marketing Questions Are Answered [Special Episode] (448)
Oct 4, 2024
Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!
55:14
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Quick takeaways
- The integration of AI in marketing is enhancing efficiency, but brands must ensure authenticity is maintained in audience interactions.
- Building a personal brand is crucial for business leaders, as it fosters deeper connections and authenticity with their audiences.
Deep dives
Meta's New Ray-Ban Glasses and Real-Time Translation
Meta has introduced innovative Ray-Ban glasses that are set to revolutionize communication by providing real-time translations between multiple languages, including English, French, Italian, and Spanish. This feature opens exciting possibilities for travelers and global conversations, facilitating seamless interactions across linguistic barriers. Additionally, the humorous mention of translating English to the 'Hollywood' accent highlights the uniqueness of cultural expressions that go beyond mere language translation. Such advancements indicate a growing trend toward integration of technology in everyday life, enhancing how people connect and converse.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode