

Your Content Marketing Questions Are Answered [Special Episode] (448)
Oct 4, 2024
Guest
Brian Piper
Guest
Ann Handley
Guest
Mark Schaefer
Guest
Katie Brinkley

Guest
Drew Davis
Guest
Rob LaLacheur
Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Whiskey Adventures and Listener Engagement
02:22 • 2min
Exploring AI's Impact on Human Creativity and Authenticity
04:31 • 3min
AI and Personalized Branding in Content Creation
07:44 • 9min
Rethinking Corporate Marketing Metrics
16:33 • 2min
Beyond Metrics: Engaging with Content and Icons
18:41 • 4min
Navigating Marketing Challenges and Personal Branding
22:20 • 10min
Navigating the Future of Content Marketing
32:07 • 23min